30% Consumers Questioned The Quality Of Apparel Sold Online.

In the clothing electricity supplier market, the net red effect will continue to exert force.

In May 13th, AI media consulting released the analysis of the development status and trend of China's clothing electricity supplier industry in 2019, showing that the consumption level of residents and the optimization of clothing business operators are expected to further expand the market scale of clothing business in the future.

However, 30% consumers are worried about the quality of the apparel sold online.

The report shows that in the future China's clothing business market, the net red effect will continue to exert force.

In April 2019, when it went to the US IPO, its market value was 650 million dollars, such as the total number of fans has reached 149 million.

According to survey data, nearly 80% of consumers who have online shopping experience prefer online clothing; 50% consumers are willing to buy net red promotional clothing and net red related clothing, and men have higher purchase intention.

Consumers of different urban levels also have differences in purchase intention. Among them, consumers in the first tier cities have the highest purchase intention, reaching 60%, and 30% consumers worry about the quality of net red clothing.

AI media consulting analysis believes that the future of China's clothing business market, the traditional brand will gradually rise.

In recent years, a number of Amoy brands tried to sprint IPO, but the result was not very satisfactory.

With the continuous optimization and deepening of the electricity supplier industry, consumers' demand for quality and quality of clothing has gradually improved. More and more consumers are upgrading from price orientation to value orientation, and the traditional brand with deeper brand background and comprehensive strength has regained the initiative.