China Lining Tomorrow New York Fashion Week

In February 12th, China Lining will once again log in to New York fashion week to stage 2019 autumn winter men's and women's show.

Compared to last year's retro fashion in 90s, the show paid more attention to the outdoors.

Lining also regarded it as a new breakthrough in China's Lining.

Thanks to the explosion of Lining Fashion China Sportswear on New York fashion week, its impression has gradually changed from the old brand to a young fashion.

In 2018, Lining combined with the trend of hot topics to create topics and enhance brand recognition.

In terms of Lining's basketball marketing, it has joined with IP such as "Chinese culture", "GAI (the Great Wall)" and "Lining Street skateboard", sponsoring "3+1" street basket, "hot blood Dance Troupe" and other activities.

2018 autumn and winter fashion week in New York, with the theme of "Enlightenment", the integration of ancient Chinese elements and Contemporary Western shapes to recreate the trend of retro 90s in order to salute the classics.

2019 spring and summer Paris fashion week, taking "China Lining" as the theme, inspired by the flourishing legend of Mr. Lining's athlete career, combined the modern sense of sports and the classic retro culture of brand heritage, showing the full integration of Lining's legend and Chinese pride.

At the same time, Lining carries elements of entertainment to achieve more effective communication with young consumers.

Using the entertainment elements of the artists and KOL, endorsing products, mining fans economy, effectively expanding more potential users.

Increase the fashion attributes of the brand, and provide more fashion options for existing users.

With the influence of fashion week, the scope of cooperative stars has expanded rapidly. Jolin, Zhou Yumin, Huang Jingyu, Joe Chen, Angela Chang, Qi Wei, Li Chen, Li Chen, Hong Kong, Hong Kong, Hong Kong and so on are all wearing popular products in shooting or life.

Through cross-border cooperation, Lining promoted the brand trend and fashion.

And Disney IP joint name, combined with different themes to launch joint products.

China Unicom's online and offline integrated communications will tap more potential consumers with the help of IP.

Work together with BMW X2 to create a joint product of Wukong products, and take the "vice versa, reverse direction" as the topic, according to the hot spot events and product characteristics to spread, enhance product purchasing power.