"Nature, Fashion, Sense Of Value"

In July 25, 2018, the eighteenth China children's show and children's Wear Exhibition (2018CBME China) came on the stage in Shanghai National Convention and Exhibition Center.

This industry event covers more than 4000 brands of pregnant and infant children, competing with professional audience.

As a well-known local children's clothing brand, this year is the second time for CBME.

Bring "Gemini" new clothes to show the brand matrix.

Fogg Pingzhi Co., Ltd. carried out this exhibition with the frog and Prince of the 1st anniversary.

Among them, the market is located in the market of children's fashion, which is one of the ten children's clothing brands in China. It has 1600 retail stores in the whole country. Mr. Yu Xiangrong expressed the hope that it could become one of the top brands of children's clothing in China by virtue of the price of the people and its value for money.

The difference is that the sub brand frog Xiao Huang Zi now has more than 800 outlets. By using the CBME China pregnancy baby show, it not only achieves the investment effect, but also opens up popularity, and further promotes the new idea of "nature, fashion and sense of worth".

This time, the three main styles of participating in the exhibition are fashion and leisure, literature and art, and sports coolness. Among them, Chao cool fan caters to the visual aesthetics of the 90's consumer groups. In addition, the frog Xiao Huang Zi focuses more on the small and refreshing style of literature and art.

In the future, the retail mode will enhance the sense of customer's life experience.

Dare to help children's clothing industry first

Mr. Yu Xiangrong believes that at present, there are three characteristics in the domestic children's clothing industry. The first one is relatively scattered, especially the head brand, and tens of billions of scale are few.

The second is because the Chinese children's clothing is still in the stage of product, and the positioning is not clear enough. The green frog is committed to creating a new mode, not satisfied with the 2 billion revenue, but also with the help of the CBME baby pregnancy exhibition, which connects the world and become a benchmark brand in the field of children's wear.

Brand awareness is quickly established through differentiation and scale tactics.

In addition, the current children's clothing industry is not good, the green frog will be fast to the fashion ZARA, consumers of different age groups, to meet the needs of users through high quality.

Through joint efforts with strategic partners such as printing and dyeing mills and weaving mills, resources integration can be achieved to achieve win-win results.

While many brands pursue revenue, the company looks at the long-term brand premium and sustainable development.

Speaking of environmental protection, green frog has a testing studio, all the accessories and clothing quality are within the scope of quality control. It is also the first batch of ISO9001 certification enterprises. Secondly, all kinds of products have been tested by third parties, and they have insisted on weaving and dyeing fabrics to meet the national standards.

From the establishment of the 2000 person Industrial Park to the independent research and development style and to the new retail business, every step of the green frog is steady and steady.

With the younger consumption of the main players, the younger generation took advantage of younger clothing.

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There is no eternal enterprise, but there are enterprises that belong to this era.

For brands that are the first to enter the children's clothing market, they will have huge room to play in China's market share.

The green frog is based on the field of fashion.

As a carrier to pmit the correct values and cultural output, it has become the representative brand of Chinese children's clothing rapidly.