Mango'S Digital Fitting Room Launched By Vodafone

According to the world clothing shoes and hats net, Spain

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The digital fitting room, which is cooperated with the telecom service giant Vodafone, will be launched on the Mango's main global stores.

Users can use the smart fitting glasses in the test room to browse the store products directly. After selecting the goods, they can contact the shop assistants through smart watches to get different sizes or color commodities.

The mirror also recommends clothing to users to supplement consumer choice.

As one of Spain's largest retailers, the use of IOT technology to pform stores is the Mango's early start of digital pformation, including finding new ways to integrate physical retail and online retailing, and how to create new ones with shoppers.

Relationship.

Guillermo Corominas, chief customer officer of Mango, said: "we believe that the future of retail is the integration of online and offline businesses.

These new fitting rooms are another step in the digital pformation of our store, creating new experiences for our customers.

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It is understood that the digital fitting room will take the lead in the Mango global headquarters, such as Barcelona and New York.

Designed by Mango, Vodafone combined with Chogot (Jogotech) jointly developed.

Chogot (Jogotech) is a digital pformation solution provider specializing in the development of smart fitting mirror retail stores, helping stores open online and offline through intelligent devices.

Its product JogoRoom has collected a lot of information about the locker room, and the fitting room is the place where customers decide whether to buy it. However, it has been unable to analyze the information of the scene, and jogoroom has realized the digitalization and analysis of the scene.

Stefano Gastaut, director of the Vodafone Internet of things, said, "this project will make Mango closer to those of the fashion conscious shoppers to provide them with more choices and experiences than traditional fitting."

Previously, Mango has achieved some digital pformation.

Earlier this year, Mango announced that for the first time in 2017, its sales of mobile devices exceeded PC and laptop computers for the first time.

In 2017, sales of Mango mobile terminals accounted for 52% of total e-commerce pactions, an increase of 8% over the same period last year.

Of every ten numbers of visitors, seven are accessed through mobile devices.

At present, Mango's online sales account for 13% of its total turnover.

By 2020, Mango expects e-commerce to account for 20% of its total turnover.

It is understood that Mango is an international renowned fast fashion company integrating men's clothing and accessories design, production and marketing. Its headquarters is located in Barcelona, Spain, and has the largest design center in Europe, HangarDesignCenter.

In 1984, PaseodeGracia opened its first store in Barcelona, and opened two stores in Portugal in 1992, and has since then expanded rapidly worldwide.

Today, the brand stores are owned by more than 2700 stores in 110 countries across the world's five continents.

MANGO MNG Holding 2016 reported that in 2016, Mango's global sales amounted to 2 billion 260 million euros, with a loss of 61 million euros.

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