Traditional Garment Manufacturing Industry Is Gradually Changing Into Fashion Industry.

According to the world clothing shoes and hats net, under the new economic normal background, our country

Industry growth slowed down. Last year, the total output value growth rate was only four percent points, which was lower than the growth rate of China's GDP.

The renewal of business mode and the upgrading of consumption demand bring impact to traditional textile and garment industry.

Known as China

Ningbo, Zhejiang Province, known as the famous city, a number of garment enterprises accelerate the integration with internet information technology, and gradually move towards intelligence, branding and high-end.

Clothing, a traditional manufacturing industry, is gradually changing into fashion industry.

Annual

War is at stake.

The reporter came to Taiping bird group, located in Haishu District, Ningbo.

Last year's double eleven, the old clothing enterprise Ningbo Taiping bird group sales reached 615 million; this year their goal is to break 1 billion.

Miraculous achievement verifies the magic of the Internet.

From 2008 to the present, online sales account for 30% of all sales of Pacific bird.

Cai Guopeng, deputy director of Ningbo Taiping bird group office, believes that clothing and the Internet provide unlimited possibilities for precision marketing.

"Our online clothing styles are out, you can buy them in advance.

This pre purchase actually provides us with a background big data.

Background analysis: this dress is the most popular in the northeast. This set is the most popular in Shenzhen, Guangdong. When we prepare the goods in advance, there will be targeted stocking.

For garment enterprises, inventory is the biggest cost pressure.

This is the reason why Ningbo Dan Yun Garments Co., Ltd. chose to make personalized customization from the beginning.

At present, Dan can Yun Clothing Co., Ltd. is stepping up a brand-new intelligent production workshop.

Sun Shuqin, general manager of the company, introduced that the high-end private order of Dan can be matched with the data accumulated by the front end, which can match the process and plate making, and then feedback to the flexible production line of the intelligent workshop, which greatly reduces the production and management cost.

To build a high-end customized intelligent factory is also a major event for YOUNGOR group, a leading garment enterprise.

At the front end, YOUNGOR launched 1000 stores upgrading plan, and at the back end, an intelligent chemical plant is being built in full swing.

The store has the functions of experience, information collection, sale and service, and the intelligent factory is flexible production according to the order.

Li Rucheng, chairman of YOUNGOR group, has portrayed a highly intelligent YOUNGOR new retail appearance for us: "after analyzing the data of ten million members, we can customize a large number of products, and put the products on your body by APP, which is suitable for the store to pick up the goods."

An interesting phenomenon is, if ten years earlier, you ask the clothing enterprises in Ningbo what they are doing, they will tell you: they are developing the real estate.

But now, clothing enterprises in Ningbo have redefined themselves as new retail brand enterprises.

Take Bo Yang Group as an example, at the very beginning, it had only a single brand of Bo Yang home textile, and then gradually developed more than 10 sub brands such as ivy, cotton, Tonlion, Ives, GUKOO, Demana, and fun.

Inside the factory, they even set up a creative space to make incubators for entrepreneurial projects.

Xu Shumin, deputy director of the office of president of Bo Yang Group, said that in the face of subdivided audiences, they constantly split up fission and hatched new brands.

Take the fruit shell home clothes as an example, since the brand was established in 2014, its annual sales volume has exceeded 280 million.

"We used to be big and full. Now we need to focus on small and beautiful things.

Don't underestimate the market segmentation. China's population base is really big. "

The firm's determination to stick to the main business also conveyed a positive signal to the decision-making and guidance of the government departments.

Ningbo supports the garment industry in the traditional industries and promotes the pformation from traditional industries to fashion industries.

Haishu District, which occupies 1/3 of Ningbo's clothing output, is fully supporting enterprises to upgrade their pformation.

Wu Hanyuan, director of the Haishu Bureau of information, said that the pformation and upgrading of garment enterprises in the area are mainly Internet plus, culture + intelligence + and so on. Enterprises are increasing varieties, improving quality, creating brands, and even speeding up going out.

"Our clothing enterprises are not winning by quantity, but by quality."

Once known as the "sunset industry" clothing enterprise, began to turn the fashion industry, "play" up.

Last October, Taiping bird group held a gigantic bird bird concert. The concert was synchronized live on Tmall platform, and the marketing kept pace with it.

When the singer and the costumes were ordered online, the Taiping bird once again realized the joy of innovation.

"We are wearing clothes plus Internet plus music, clothing plus Internet plus IP, more and more.

If you want to add content to it, you can increase your added value and consumer's liking. "

Similarly, Li Rucheng, chairman of YOUNGOR group, is still optimistic about the main garment industry under the new retail background.

"I think my goal is clear. We are a hundred years of business.

I think I can walk steadily. I think health development is more important than speed. "

In Ningbo, which has 1.6 garment enterprises, the textile and garment industry is the cornerstone of the well deserved industry.

Qiu Dongyao, mayor of Ningbo, announced at the Ningbo international dress festival held in late October that Ningbo will comply with the trend of deep integration of Internet information technology and textile and garment industry, and accelerate the promotion of the garment industry towards intelligent, high-end, fashion and internationalization.

More interesting reports, please pay attention to the world clothing shoes and hats net.