Light Up The "Star" Lamp And Take Love As The "Silk". The First China Silk Scarf Culture And Arts Festival Starts The General Assembly.

Inheriting Chinese scarf culture and caring for the children of the stars

On the afternoon of September 2, 2017 14:302017 Shanghai design week,

The first China scarf culture and Arts Festival started the Convention in the central hall of Shanghai Exhibition Center. The festival was supported by China Textile Industry Management Association, China Silk Association, textile and clothing weekly, Shanghai Design Capital Promotion Center, Donghua University, Ivy culture, Shanghai filial piety charity foundation, Bi Changyu Art Fund and thousand training charity foundation.

Ms. Wang Yufei, the founder of the beauty brand, delivered the opening speech.

Speech by Wang Xiaohui, an internationally renowned Chinese artist and German Chinese Friendship Ambassador

Wu Jianhua, the first person of the world's intangible cultural heritage preservation, and the silk creative master of Jiangsu Province

As the organizer of the first China scarf Art Festival, the peerless beauty brand has invited guests such as Liu Ping, Liu Yan, Wu Jianhua, Ni Yumin, Chen Shunxin, Wang Xiaohui, Xiao Guanhong, Liu Chunchao, Liu Chunchao, Gu Yuan, Chen, Chen Bin, Yu, Yu, Lai Sheng Yu, and so on.

We have gathered together to promote the culture of Chinese scarves and the idea of disseminate art. At the same time, the brand of the beautiful woman has brought us a fresh feast of vision -- "return to the scarf" fashion show.

Launching ceremony of the first Chinese scarf culture and Arts Festival

The ceremony of the "beauty Cup" scarf Design Competition Competition

The theme of this conference is "lighting up the star" lamp and taking love as the "silk" theme. Combining the artistic beauty of scarf culture with the care of "star children", we will inherit the Chinese scarf culture and carry forward the artistic ideas. At the same time, we should take love as a thread and tie all the children with autism to make the world full of love and art.

First, the journey of return opens a new journey of scarf culture.

Be unequaled in beauty

The theme of this show is "return", calling on us to pursue a more focused lifestyle.

Starting from the three series of "return of the soul", "return of nature" and "return of culture", the great show reduces the body and mind by using lighter and thinner scarves, so that silk scarves and bodies can be combined into one, inseparable from each other, bringing real body and soul regression; using natural landscape prints to make you feel the true natural charm; drawing inspiration from China's "flying sky" image, let us taste the magnificence and magnificence of cultural return.

Mature beauty in the past is a mission of the times. It is the mission of the times to lead the revival of Chinese silk culture, redefine the scarf culture and open a new journey of scarf culture. It is a long way to go. The first Chinese scarf Culture Festival is held to build a platform for the scarf art exchange, to bring together more people of insight and work together for the inheritance, development and innovation of Chinese scarf culture.

Two, inherit Chinese scarf culture and carry forward the art of scarves.

Thousands of years ago, when China's silk spread to Europe along the ancient Silk Road, scarves as a very important gift were welcomed by western countries. So China's scarves quietly swept the nobility of Europe, becoming the disseminator of Eastern civilization and the symbol of beauty.

Carrying forward the silk culture for 5 thousand years is the beginning of "scarf culture and Arts Festival".

When the global scarf industry continues to develop and innovate, people love the scarf more and more. A scarf from a piece of fabric to become a "cultural symbol", become synonymous with elegant women.

It is particularly important for us to spread scarf art and promote silk culture through a professional platform and a window of fashion integration in this international stage in Shanghai. This is not only a historical mission but also a responsibility.

2017 Shanghai design week

Therefore, during the "2017 Shanghai Design Week", the first China scarf culture and Arts Festival was launched, which represents the classic inheritance and cultural innovation. It also represents the new height of Chinese scarf culture to life, to the world and to the future.

The leading brand of Chinese Art Scarves is that the inheritance is not only adherence to the traditional craft, but must be added to the "new" thing on the basis of inheritance, so that we can better inherit and develop it.

2017 Shanghai design week

While the heritage brand is carrying on the intangible cultural heritage of our country, it also adheres to the creative concept of "New Oriental" in design, and gives the scarf a brand-new mission.

In the process of inheritance, in the design combined with technology, innovation, opened up a new scarf culture as the theme of the living space.

The scarf was highly integrated with art, and worked with many famous artists to make silk scarves forever revitalized with modern and artistic language.

Three, lighting the "Star" lamp to be awarded the "ambassador of love" by Bi Chang Yu.

On the launching ceremony of the first China scarf culture and Arts Festival, BCY was awarded the love ambassador of the Chinese scarf culture and Art Festival. The host also showed Bi Changyu's autism experience in front of us through exchanges with BCY, Bi Ma and Bi dad.

Ms. Wang Yufei awarded Bi Chang Yu "the love ambassador of Chinese scarf culture and Art Festival".

Care from the "star child", arousing more people's attention and care for the autistic crowd, is the commonweal emotion of the beautiful woman.

We wish Bichang Yu's inspirational story to deliver a love and positive energy for the society.

With love as the "silk" to light up the "Star" lamp, the beautiful woman hopes to use his own public service action to appeal to more people to care for the children from the stars, arouse more people's attention and care for the autistic people, and also let more parents of autistic children see the hope, understand the importance of professional treatment and guidance.

Four, redefine scarf fashion to take the "one belt" new train.

Redefine the city and life with "design", and redefine "wonderful" and "fashion" with "imagination".

This is the theme of the "2017 Shanghai Design Week". It is also the reason why the first Chinese scarf Culture Festival was launched during the "2017 Shanghai Design Week".

Chinese consumers are paying more and more attention to original design and individual expression. Chinese consumers are more and more concerned about the performance of Chinese traditional culture, arts and crafts.

And scarves, in the new era of consumption, must also be redefined.

Group photo

At the same time, the development of the "Silk Road Economic Belt" and the "maritime Silk Road" in twenty-first Century have also brought the world's attention to China, with "silk" as the main bearing.

And the first Chinese scarf Cultural Festival will also attract the attention of the whole world. With the new train of "one belt and one road", the Chinese scarf culture and artistic beauty will also be better inherited and carried forward.