"Industrial + Investment" Double Drive Seven Wolves Into The Accelerated Track

China menswear leader brand

Enter the period of rapid development.

Like the "fast" button, seven wolves broke through the fashion of Chinese men's wear and were invited for two consecutive years.

In the international market, it shows the unique charm of Chinese elements and wolf culture.

In the domestic market, it not only keeps the leading position, but also constantly breaks through itself, adjusts the strategic layout, and seeks for the brand innovation space in the future.

Photo: seven wolves 2016 Milan show

With the growth of enterprises, its progress space will develop in a S way.

After a certain period of time, there will be a breach in the development of the company, which is the crisis of enterprise development.

Economists use the double S curve to judge the development process of a company. They believe that only by daring to innovate and finding new growth points can enterprises enter the next stage of S growth.

The seven wolves are now entering such a new opportunity space.

In terms of financial figures, the company achieved revenue of 1 billion 790 million yuan in the first three quarters of 2016, an increase of 1.3% over the same period last year.

In the environment where the industry is not optimistic, how can seven wolves advance against the trend?

Photo: seven wolves concept life experience shop

From the perspective of channel improvement strategy, the seven wolves have upgraded the retail channel successively.

Seven wolves try to run the "concept experience life hall" in some direct selling terminals. The new visual space, fashion art lifestyle and intelligent high-tech experience provide consumers with a multi sensory and multi-dimensional new shopping experience.

In the field of e-commerce, the seven wolves are also catering to the new generation of consumers' shopping habits.

Besides the seven wolves Taobao official flagship store, it is also working with IBM Wuxi cloud computing center to explore the construction of its own e-commerce platform, www.SEPTWOLVES.com.

In recent years, during the "double eleven" war, the seven wolves have maintained outstanding performance over the past few years.

In 2016, the electricity supplier business continued to maintain rapid growth. It is expected that the annual growth rate will exceed 30% yuan to more than 900 million yuan.

Photo: seven wolf official mall

In addition to the innovation of sales channels, the seven wolves are working hard to create their own brand personality under the changing consumption demand.

Seven wolves create their own wolf culture series, each product is combined with a national characteristics to create.

This is the key to building emotional ties between the seven wolves and consumers.

Differentiation.

At the same time, the seven wolves are willing to try to cross border innovation, cooperate with millet technology, UBER and Tencent games, interact with young people in the new field of Internet, and establish a sticky brand relationship with them.

Figure: mobile phone theme launched by seven wolves and millet Technology

The eyes of seven wolves are more than that.

In addition to maintaining the steady development of the original business and upgrading the channels and products, the seven wolves are gradually changing to the strategic direction of "industry + investment" two wheel drive.

The idea of pformation is very clear. It is eager to find ways to invest in new business models and formats. The key investment areas include clothing, fashion consumption, cultural industries and other areas, and explore new business development and innovation points.

"Men are more than one side" is the brand concept of seven wolves, which is an interpretation of men's fashion wear and life attitude.

For the company's growth, the seven wolves also understand that a constantly advancing enterprise needs to dare to break through the inherent mode and seek new opportunities, so as to advance continuously with the Chinese masculinity of wolf sex and some responsibility.