Korean Women'S Clothing Chuu Came To Tmall International For The First Day And Rushed Into Category Five.

The Republic of Korea

Tmall international flagship store officially started operation on the 8 th of this month.

Chuu's brand operator, Han Du she recently told reporters that on the day of the launch, Chuu rushed into the top five of Tmall International Women's clothing category.

Han Du Yi said that the Chuu merchandise was sent to China in the form of direct mail from Korea, and Tun is responsible for international logistics and "last mile" distribution.

After the buyer placed the order, Chuu's Korea Companies shipped within 5 days, sent to the consumers within 15 days, and the unified delivery fee was 25 yuan.

Analysis of the industry, compared to some of the explosive products such as milk powder, diapers and so on, clothing as non-standard products, SKU quantity is too much, customs declaration is more troublesome, so it is very difficult to cross border bonded mode into the country, direct mail is more convenient, but it will slow down the user experience because of slow speed.

It is reported that before the launch, in July 31st, Chuu also played live synchronized live broadcast on Tmall live platform and video player. The brand model Xu Chengjing and Lok Chi Yin acted as anchor.

Public information shows that Chuu belongs to Korea PPB Studio. It was born in 2012. It is a young fashion woman for 18~35 years old. Its brand style is cute and sexy.

The market is dominated by South Korea, radiating neighboring Asian countries and entering the US market.

In June this year, Chuu reached a cooperation agreement with South Korea's clothing house, which was responsible for helping Tmall to enter the world, as well as its brand building, operation and marketing promotion in China.

In addition to Chuu, recently, the Korean brand has signed the Good People, a Korean underwear brand, responsible for its China's electricity supplier operation.