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MCM Has Captured The Asian Market And The US Market Is As Stable As Mount Tai.

2016/4/29 10:56:00 67

MCMAsian MarketUS MarketBrand Strategy

Some time ago, we talked about the MCM accessories brand, after another adjustment, announced a new round of planning.

In the current luxury environment, the growth rate of MCM can be said to be against the market.

It is reported that in the 40th anniversary MCM, revenue in the last fiscal year has reached $700 million, while the Group Chairman and South Korean female entrepreneur Jin Shengzhu said that through the next 5 years of development, the group's annual revenue can break through two times the growth rate, reaching 2 billion dollars.

In addition, the local market has expanded and there are more potential customers.

Chinese Market

After that, MCM is expected to begin expanding the American market.

MCM revenue growth is expected to reach US $2 billion in five years.

Therefore,

MCM

Whether it can break through the scale of the industry and record an alarming increase is still unknown, and Jin Shengzhu, chairman of the group, adjusted the plan of IPO which was expected two years ago.

IPO

As a "senior" Valentino, because of the investment and rectification of Qatar royalty fund, the annual income reached 1 billion euros, indicating its willingness to IPO.

But even so, the development of MCM is still full of challenges in the future.

As the first step to expand the Americas market, MCM entered the US market earlier this year and opened its first flagship store in the US in the SOHO area of Manhattan.

In addition, the group opened an e-commerce website in the US in February.

In 2015, MCM grew by 14% to 15% in revenue. Jin Shengzhu, group chairman, said it would accelerate to 20% this year, but investment banks believe that the industry will grow by only 1% this year.


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