Ding Lei Always Insists On The Craftsman Spirit.

Why NetEase will set up NetEase koala sea to buy into the cross-border electricity supplier field? This has always been the most concerned topic of the outside world.

Ding Lei believes that there are two main reasons, one is the support of the country's policy, the other is its own dream.

NetEase is a 18 year old Internet veteran. After the opening of the cross-border electricity supplier in the free trade area, NetEase seized the opportunity and entered the electricity supplier field in a timely manner.

Different from other platforms, such as logistics and Payment Finance, NetEase CEO Ding Lei believes that the core of the electricity supplier is commodities. The essence of the electricity supplier is how to bring the best price and most suitable products to China's 1 billion 300 million consumers.

This has something to do with Ding Lei's dream.

In Ding Lei's personal column for the NetEase koala sea, "three stone's private collection" revealed that he liked traveling very much and began to walk around the world in 2000 and liked shopping.

"I always have a dream: how can I bring the good products that I see in the world to China and bring them to China's consumers?

Before there was no cross-border electricity supplier, we should take big trade, but the speed of big trade was very slow, and the procedures were also very complicated.

After opening the cross-border electricity supplier, I found such an opportunity, so NetEase koala purchase in Japan, South Korea, the United States, Europe have set up the procurement point, we ourselves to purchase, the best products in the world through the NetEase koala sea to buy to China's users.

Ding Lei said.

What advantages does NetEase koala buy to become an electronic business platform? What advantages does it have compared with other e-commerce platforms? Ding Lei has made three examples of Jingdong, UNIQLO and COSTCO, and said that they will learn from their advantages and form the core advantages of NetEase koala shopping through logistics advantages, artisan spirit and focus on retail.

NetEase koala sea purchase this year is a painstaking effort in logistics, invested a lot of funds to build bonded warehouses. It has more than 150 thousand bonded warehouses in Hangzhou, Ningbo, Zhengzhou and Chongqing, ranking first in the industry.

A large area of bonded warehousing ensures that NetEase koala purchase can be delivered within 1-3 days.

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If Jingdong set up the standard of China's e-commerce logistics, then NetEase koala sea purchase wanted to build a new standard of cross-border e-commerce logistics.

In order to enhance user experience, NetEase koala Hai also sent logistics and distribution to Sinop and Shun Feng partners to enable users to enjoy the best logistics services at present.

At the same time, the entire business format is developing towards retail. NetEase koala shopping is also learning from UNIQLO and COSTCO, using the craftsman spirit to polish the entire platform, focusing on retail details.

NetEase CEO Ding Lei said frankly, "when we are doing electric business, there are many standards in the world to tell us.

Retailing UNIQLO did very well. They made clothes very simple and cost effective.

COSTCO, one of the largest retailers in the United States, has a retail sales of about $110 billion a year. Why can it be more efficient than WAL-MART in the per square meter? I think this is all about learning and surpassing.

Recently purchased from koala sea, NetEase.

It is more frequent upgrading, so that all the world's high-quality goods can reach users' home at zero distance.

Ding Lei talked about Guizhou Moutai's first visit to NetEase koala sea, because he always wanted to buy Moutai wine for his father, but he was worried that he could not buy real Moutai wine.

Now through the NetEase koala sea purchase efforts, and Moutai brewery reached a strategic cooperation, each bottle of Moutai wine bought on the platform is true, and it is the original invoice issued by Moutai brewery.

It's not just Moutai.

During the double 12, Hai bought the first order of bonded beef.

The grass fed beef in Uruguay, South America, reaches the Jiangsu, Zhejiang and Shanghai through the fresh cold chain logistics purchased by NetEase koala sea within 24 hours. Ding Lei also revealed that it was very good to make potato stewed beef.

For NetEase koala sea purchase of the future, Ding Lei in NetEase first quarter earnings analysts conference call, said, to do the first 3 of self operated electricity supplier.

At the Internet Conference, Ding Lei once again declared that NetEase koala purchase will become a retailer with a turnover of 500-1000 billion in the next few years.

In Ding Lei's eyes, good products are genuine products with the best price performance, representing the highest quality products in the locals.

He himself is a loyal user of the electricity supplier. The most painful thing is that he often buys fake goods. So when NetEase entered the cross-border electricity supplier, he always stressed his purpose: we must bring the best quality products to millions of consumers in China.

Therefore, Ding Lei himself became the most important buyer of NetEase koala sea.

According to him, this year's most frequent flight is to buy the team from NetEase koala sea to purchase in Korea, Japan, the United States and Europe, and is going to see it one by one.