50% The Quotient Has Disappeared? In Fact, Retail Business Has Risen.

Recently, the well-known business people from the media Gong Wenxiang said, after baptism, now micro business has been a normal business and industry, the mode of selling agency rights has collapsed, the retail business has risen.

In the future, platform micro businesses, micro-blog electric providers, network red micro businesses, service providers and social micro businesses will usher in great development.

The mask sold on WeChat has been circulating for a while, and it will soon be shattered.

WeChat's business is depended on trust.

A business that deceives a friend can never be long.

However, the disadvantages of micro businesses are not only here, but also in a single channel and limited consumer groups.

The communal marketing of WeChat public number may be more suitable than WeChat to survive in WeChat.

"Omnipotent big bear" also said that although half of the micro businesses are dead, micro businesses will not stop here.

He believes that after all, this kind of social marketing is still a trend in the future, and everyone will sell their products or services in the future in the circle of friends.

However, as the industry has said, now the micro business has changed from the original so-called exposure, rich, brainwashing to training, retail and team, from the circle of friends to micro-blog window, O2O marketing, from multi level to three level or first level flattening, from the stock selling agent into a generation, no return.

Now open your WeChat friends circle, do you find that there are not many sales of mask?

A media writer wrote that 50% of the micro dealers had died.

Third party WeChat marketing platform stakeholders said frankly, the micro channel sales by relying on a single circle of friends circle has not worked, and many micro businesses have withdrawn from the market.

Last year, the myth of the rich is still in the cold winter.

"The 50% micro business is dead" has been noticed by Wu Xiaobo, a famous Chinese financial writer, and has been fermented in various media recently.

Henan Business Daily reporter inquired that this statement originally originated in November 23rd, from the media "omnipotent big bear" issued an article "sorry: 50% of the micro Shang has died."

"Omnipotent big bear" said in an interview with reporters that this year, the micro business industry is basically mature, and because of the low threshold, many people have begun to do it alone.

Some traditional big brands have withdrawn from micro businesses, and some small ones are booming, but they are insignificant for the whole industry.

He pointed out that most of the micro dealers have not done so now, and the reason is very simple. Because profits have declined, there has been no profiteering effect. Many people who make money generally find it troublesome and may quit micro businesses.

Also includes some big coffee, their team basically split off, and naturally dispersed.

According to this view, almost 50% of the old micro dealers have given up.

The third party WeChat marketing platform, micro communications CEO Wang Yi also admitted that the single channel sales way of micro businesses relying on friends circle has not worked well, 90% of the micro businesses have encountered the problem of declining performance, and some small brands have gone bankrupt and agents have gone on foot. This industry is being shuffled by the myth of excessive packaging.

Is this "killing economy" rising in 2013 really falling into freezing point?

The Henan Commercial Daily reporter has come to the conclusion of two totally different results after investigation. Indeed, some people do not do micro business, but many people are doing more and more vigorous and easy to get through.

"I don't agree that 50% of the micro businesses are dead.

There are more and more people. Now, the sales of our circle of friends, at least ten thousand yuan a month, are pure profits.

Sold in Zhengzhou

The "Tyson" can be said to be the first group to get involved in the micro business, so far it has been almost four years.

She is doing entity + micro business, "we have factories, there are physical stores, you can go to the physical store to see, like the order again."

She told reporters that at the very beginning, she just put the good-looking products in QQ space and WeChat, in fact, had accumulated a lot of customers.

Nowadays, business is getting better and better. She ascribe to "good products speak for themselves."

In the circle of friends who sell brown sugar products, they have been doing micro business for a whole year, and now their monthly income is easily over 10000, and there are orders every day.

"Circle" said, when we first started, relatives and friends bought with new curiosity and support, slowly entering the bottleneck stage, but watching her doing bigger and better, they would relocate, and buy it again because of the demand for products.

Some people say that there are limitations in selling in the circle of friends, and marketing audiences are fixed.

"Circle" does not agree with her, she said that if you want to do well and do it for a long time, first of all, you have to ensure that the product is really good, so that everyone will help you to introduce customers.

She said, in the circle of friends marketing skills, advertising needs only one or two times a day, let everyone know that they insist on using their products, customer feedback, products into their lives, this kind of soft language will not conflict.

But some micro businesses are getting worse and worse. "Circle" says that there are many examples around her.

In particular, it involves mask, cosmetics, hair care products, slimming products and so on.

She found that one of the characteristics of such products is that the effect of product publicity is particularly exaggerated, and the final consumption end is not.

Instead, the products should be placed in the hands of the agents at the first level.

Bao Mei, who has not done any micro business, told reporters that she used to sell facial mask, but since this year's insider story: who sold the mask to friends circle?

This article says: "at least 90% of the 90% micro businesses are making facial masks, and 90% of those who make 90% mask are definitely whitening.

Besides, 90% of those who make mask will have 90% agents, not direct sales.

These masks are basically without consumers, that is to say, few people buy them because of their use.

Normally, this kind of marketing mode is bound to fail. However, it is unthinkable that some people have made a fortune and many more people who want to make a fortune.

This is almost like the true portrayal of her individual seller.

She reluctantly told reporters that at the beginning, there were friends who tried to buy some boxes, but later they could not, many friends had shielded her.