Chanel Will Love Sports. This Market Has Great Potential.
Gabrielle Chanel grandma loved sports before her life, and also added sports and men's design elements to women's wear.
Now, in the world cup rugby match, how can Karl Lagerfeld miss such a "business opportunity"? Recently, the super craftsmanship series includes white, wine red, dark blue and black 4 for customers to choose. Now it has placed orders in Chanel, but is there really a creature that loves rugby and loves Chanel in the world?
As for sports and fashion, Karl Lagerfeld concluded as a senior Coach: "sport is no longer a discipline but an attitude.
What does fashion give to sports? That is to make better, tailored clothes.
With this concept, he successfully married the fashion and sports perfectly, and injected the fashionable vitality into sports.
In 1921, Mrs. Chanel Gabrielle Chanel opened the first boutique with leisure sports as a pragmatic, sometimes even mean woman. She said, "I have dominated the fashion world for 1/4 centuries. Why? Because I know how to express our times.
I invented it for myself.
Sportswear
It's not because other women are involved in sports, but because I'm involved. "
Controlled by Karl Lagerfeld
Chanel
In the years, I always like to incorporate some sports related elements into the design. Every year, I introduce several Chanel products for sports, which seem to be a hobby. Many of them may surprise you, "it came from Chanel!"
In fact, Chanel
Sporting goods
The market has tasted a lot of sweetness, and has continued to expand this series of product lines, which is a bit astonishing, from dumbbell that can be used at home, to skiing boards and surfboards that can be carried on vacation to tourist resorts, to picnic in the countryside, to fishing gear sets, croquet game suits, and even professional rugby and basketball.
It can be said that the sports equipment introduced by Chanel in recent years is all embracing, while the classic color matching, double C pattern and the outer packing made of diamond leather make them play the role of accessories while having both sports functions.
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