The Fundamental Purpose Of Customer Management Is To Serve Customers.

The fundamental purpose of customer management is to improve customer satisfaction and customer loyalty, but the effectiveness of customer management is fundamentally dependent on the basic work of customer management.

It includes three aspects.

Customer database system is a platform system for enterprises to implement customer management and improve customer service.

The detailed and perfect customer database system can accurately grasp the customers' demand intention, bring lasting competitive advantages to enterprises, and create conditions for maximizing customer value.

The core of customer management is customer. Therefore, in order to ensure the efficient operation of customer management, enterprises should first define customer standards, namely, who are the general customers, who are the right customers, who are the key customers, the goal of customer satisfaction, and then how to establish relationships with them, so as to provide targeted services accordingly, so as to coordinate the store value objectives and customer value objectives.

Shops should not only treat customers' management from technology, but also treat them from the perspective of organizational structure and corporate culture.

Shops should pform the internal traditional Pyramid organizational structure into a brand new flat organizational structure.

In the new type

The customer is in the top position, fully embodies the concept of customer first, and at the same time, the management function is pferred from the manager to the front-line employee part, so that the employees have the freedom and power of creative work, and the Executive becomes a job.

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In the new organizational structure, part of the decision-making power has been pferred to front-line employees.

Managers should empower employees to set up appropriate working groups and guide, motivate and evaluate employees in an appropriate way.

Managers should play the role of effective leadership, help leaders get the right information from the perspective of leaders, and provide strong support for their success in all aspects.

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Nowadays, the development of the brand women's clothing industry is hot. When the shopkeepers are running the brand women's clothing store, they want to get the expected profit. The shopkeeper should constantly sum up their management experience and pay attention to improving the way of opening the shop.

Usually, the sales volume of these brand women's clothing stores can be improved very well.

Brand women's clothing store is a relatively market venture project, and now many brand women's franchisees are concerned about shop promotion.

So, how can a brand women's franchisee do promotions?

How can a brand women's franchisee discount its sales in order to get a good business and its customers are full of customers? In fact, there are many methods and techniques. Brand discount is the most effective and the most widely used method in sales promotion. Small profits but quick turnover can also attract consumers' psychology with discounts, and enhance consumers' closeness to the brand.

Discount brands and women's clothing can be set in advance.

Over the season, brand women's clothing can be more concession on the discount, hot brand women's wear discount should be controlled, so as not to affect the future sales.

The purpose of the coupon sales promotion of the brand women's wear franchise includes three main goals of sales promotion, and the difference between cash discount and cash discount is that it can attract more consumers who have no plan to buy brand women's clothing to reconsume at the same place.

On holiday, the purchase of branded women's wear and brand women's clothing will give a discount volume to a certain amount, which can often attract repeat customers and expand a group of old customers.

The promotion of brand women's clothing stores during holidays is to shorten the distance between brand women's clothing and brand women's clothing and consumers through holidays, and the purpose of customers' gift gifts has reached the general goal of not going into stores, and there will be disappointment.

When a customer comes to a store, he must use his words to let him into the shop. "Inside the counter is really giving gifts again," "many surprises are inside" and so on. At this time, there is enough time for customers to understand products and sell them.