Three Giants In All Kinds Of Tastes In The Heart Of The Pformation To Seek Dislocation Development

Modern shopping malls, Guang Bai Department stores and Guangzhou friendship three big business giants in Guangzhou are watching many shopping malls thrive. They are all in the mood. Recently, they shouted the slogan of pformation.

Modern department stores will carry out cross-border electric business to the end, and its top shop will usher in a major renovation. The seven floor cross border e-commerce experience store will double the business area, and will also increase substantially in dutiable commodities and duty-free commodities, with more than 3000 single products.

"With the advantage of physical stores, we will increase a large number of cross-border commodity tax paying commodities, including food, daily necessities and other necessities such as daily necessities.

In the future, consumers can also buy toothpaste, toothbrushes and other imported goods in cross-border e-commerce experience shops.

Luo Jianji, deputy general manager of modern department store, said.

In addition, the modern department stores are also unwilling to adjust their formats, and constantly improve the proportion of experience formats. The two floor of the gang shop is pformed into shoe special items.

What is interesting is that modern department stores also introduced the fast food distribution enterprises to the fast delivery and distribution industry.

There are also plans to increase the number of cross border electricity providers in many of its stores. The responsible person acknowledges that the direct benefit and passenger flow of cross border electricity providers are considerable.

The slowest Guangzhou friendship also said that the progress of cross-border electricity providers is stepping up and there will be "surprises" to the public.

What is rare is that the new projects and new pformation of the shopping centers and department stores are mostly based on the common sense of strategy of "differentiated management" and "dislocation development".

Experts say that the shopping centers and department stores in Guangzhou's business circles and department stores have gradually stepped out of the pition from simple replicating and "thousand shop side" fast food development mode, changing to the characteristic and difference, hoping to use innovation.

Exclusive brand, advanced experience format, rich and varied choices.

Feel unprecedented fresh.

This practice is not only to attract passengers and increase passenger flow, but also to cultivate consumers' love and dependence on shopping places.

Take Tian Huan square as an example. Although Tian Huan Plaza is the third luxury store in Guangzhou after Libai square and Tai Koo Hui, it has not been duplicated in the brand structure. 50% brands are stationed in Guangzhou for the first time.

Coincidentally, Le Feng square in the pformation of the brand also hopes to occupy an important seat in the hearts of consumers in a unique style.

"At present, some shopping centers are walking on the old road, with all the same names catering, children's activity centers and KTV" crash ", feeling lack of novelty.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, believes that shopping centers can not go out of their own characteristics and lack of differentiated management ideas. Simple replication is a fatal weakness. Especially in the current downturn of retail industry, shopping centers rely too much on duplication formats, which will reduce the quality of business circles.

It can be seen that the brands of all shopping centers are quite good and have a certain position in the minds of consumers.

From the side, it is reflected that nowadays shopping centers are interested in selecting brands that are in line with their own positioning, and actively exploring ways of pformation and upgrading, thus forming differentiated competition and bringing new passenger flow to shopping malls.