How To Grasp The Business Opportunities Of Lovers' Clothing

The lovers' market is more popular because of the "break in" of Valentine's Day accidents.

At present, the specialized store of lovers' clothing has just started in China, so it has a large market space.

Because most of the consumers are young people, it is easier to enter the business and relatively simple to invest.

Unlike other clothing stores,

In addition to finding suitable stores, decorating, pre distribution and hiring shop assistants, some of the funds will be used especially for clothing design, that is, hire special talents to design their own unique styles, and then entrust garment manufacturers to process them.

If the investors' financial strength is limited, they can not design the team independently, so they can constantly update their clothing styles through franchising.

Early investment mainly includes store rent, decoration, purchase and other expenses.

60 thousand yuan.

Shop size can be selected according to investment ability, but usually not less than 20 square meters.

The location of the shop must be as high as possible. The commercial area with high traffic volume is better than the two floor. The intersection is better than the street.

Even if we choose to set up shop in a large flow area, we should consider whether students, young white-collar and other consumer groups are the majority.

Generally speaking, the customers of lovers' stores are mainly from 18 to 40 years old, especially those who are in love. The number of new couples has come to buy couples' clothing specially for wedding photos.

Although some customers have no lovers for the time being, they buy one for themselves, the rest is left to those who are preoccupied with it, and the twins choose to buy their own children.

Stock purchase

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If a couple's clothing store operates in the form of franchising, the problem of product design and purchase channels can also be solved.

If you operate independently, you need a design team or a long-term partnership with garment manufacturers to provide product design and production for investors. This mode of operation is suitable for those who want to build their own brand. Their advantages are unique and low cost of purchase. The disadvantage is that building brand takes time and enterprises must have brand culture, which is more challenging for investors.

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First design the main color, then determine the color, pattern and text of the shop according to the main color.

The pattern can be painted by itself or some beautiful pictures can be searched online. In writing, we should not only confirm the words to be written, but also confirm the font and color.

The font of the text can be downloaded from the Internet, and the color should be contrasting with the color of the background pattern so that the text can be highlighted.

Many pages of Wang Pu can be used in the same store, or you can use different shop tips. You can design according to your own ideas.

After it is designed, it can be uploaded directly from the computer.

The colors, patterns and characters of store classification are best related to store recruitment, so that there will be continuity and coordination.

Under normal circumstances, at the bottom of the classification, there will be contact, business hours and pictures of counters.

Classified pictures can not be uploaded directly from the computer. First upload them to the picture space, then get the picture links from the picture space, then add the picture links to the classification.

The design of the bulletin can be said to be varied, pure text, combined with text and pictures, some text will be rolled, pictures are linked, and there is no need for announcements.

In "manage my shop", select "add module" and choose "custom content area" inside, this area can be used to place announcements.

Moving the area to the location where the notice is to be placed is usually the highest.

I think one of the most complicated types of announcements is that text and pictures will be rolled up.

No need to say pure words, that is, directly write the words to be written, you can change the words you want to write into different colors, different fonts and font sizes to highlight the central meaning of the content.

The author is using the combination of words and pictures.

This is the use of Photoshop software to make the announcement, the same as the back of the notice to choose the color and patterns echoed with the shop owners and shop owners. The easiest way is to make the same picture, the first half of the shop to recruit background, and the next half to make the announcement background.

If you don't want to use the same picture, the safest way is to use white as background and add a border with main body color.

Then add the text in the border and save it as a picture.

In the announcement, you can also add some merchandise or classified image links. The method is to click and insert pictures in the edit, and you can choose the pictures and set the address of the links inside.

The recommended image size is 140*140.

The picture inserted in the announcement must first upload the picture to the picture space on the Internet and then get the address of the picture.

The code for announcements is quite a magical part of my mind for web design.

The text or pictures that are rolled in those announcements are implemented through these codes.

The only code I will use now is to add background music to the announcement.

When it comes to music, we have to talk about the choice of background music.

Background music also needs to be chosen according to the characteristics of its own shop. Too soft concert makes people want to sleep. Too strong concerts frighten people. Music is still aimed at setting up shop goods, giving people a very relaxed and relaxed feeling, and can not make people feel bored.

And don't forget to add a "shopkeeper's warm hint: close the music, please press the ESC key," for the sake of those who do not want to listen to music.

Music can be found from Baidu. It is wma format. The size is best not to exceed 1M. If you click the right button on the selected music, you can see the address of the music and copy the address to the location of the music address in the music code.

Wang Pu provides many recommended ways. It can be manually recommended or automatically recommended. The recommended area can also choose 3, 4, 8, 12 and 16.

We can set items we want to recommend, or we can set up automatically recommended products according to categories or keywords.

You can set many different recommendations on one page.

In addition to the home page, there are 6 pages. The 6 pages should be fully utilized and not wasted. Under normal circumstances, a page is a must for buyers, and some shop descriptions, shopping methods, notes, postage fees and so on.

The seller who added the consumer protection has another page to display the content of the consumer protection.

In addition to these two basic pages, there are 4 pages that need to be worked out according to the individual needs of the sellers, such as developing a promotion area, recommending new products, and so on.