Local Brands Seek Cooperation Materials And Technology In The Exhibition.

On the first day of this ISPO, Zhang Yonghuang, director of Development Department of the star star outdoor products Co., Ltd., while dragging a large suitcase, carefully searched for "baby" at the venue. Finally, he stopped at TEFLON booth for a long time. He picked up three bottles of different test agents and poured them on two pieces of cloth. The different test agents were water, oil and soy sauce. After the test agent fell, one of the fabrics left no stain or oil stains, and the falling water turned into a grain of small beads and rolled up on the top, while the other piece of cloth was beyond recognition.

"One of the biggest features of this new fabric is its special purpose.

Product use, this is what I want, this winter season design can be used in this fabric, so that the whole assault clothing has stronger moisture proof, warm and durable performance.

Zhang Yonghuang pointed to the fabric without any stains.

He was thinking about this season.

If you use such a fabric, excluding labor costs, the cost per square metre will cost about 80 yuan, according to the need of 2.2 meters of fabric for an assault garment.

It needs 200 yuan, plus other functional accessories. The price of a garment will be as high as 500 yuan to 600 yuan. The high factory price will mean a high retail price. Can such a high retail price really sell in the market?

However, it is hard to sell. After all, with the gradual maturity of the domestic outdoor market, consumers' awareness of products has increased year by year. The practice of laying the market by outdoor fur is the end of the road, which has become the bottleneck of every outdoor brand enterprise development.

Zhang Yonghuang said frankly.

According to Chen Jiatai, general manager of the outdoor group, generally speaking, cooperation with top international fabric suppliers is not a simple business relationship. Their cooperation conditions are rather harsh.

First of all, they will conduct a comprehensive analysis of your brand positioning, consider your product line, audience groups, etc., and finally make an assessment to decide whether to launch long-term cooperative relationship with your brand.

"In fact, after having a large market share, it is imminent to provide consumers with better quality products and seek matching upstream suppliers.

After all, outdoor products must speak with technology and function, and they want to have the right to speak in function. The fabric and soles used as main materials are the focus of development.

Therefore, Chen Jiatai believes that the exchange role of this professional exhibition can not be ignored.