How To Establish Enterprise Culture

Culture and leadership are two aspects of the same problem. They can not be understood separately. On the one hand, in a sense, corporate culture is the culture of corporate leaders. Their recognition and support is the key to the success of corporate culture. Therefore, leaders should have unique abilities to create, integrate and manage culture. On the other hand, the formation of corporate culture and the widely recognized values of corporate values enable every member of the enterprise to have a sense of mission and further enhance the leadership of an enterprise.

The famous chip maker Intel, under the guidance of innovation concept, has continuously improved the design of chips, transforming the ordinary chip manufacturing process into the most efficient and sophisticated technology in the world, and has always been in the leading position of the industry. For the traditional manufacturing enterprises, which are mainly pipelined production, the front-line employees only engage in routine work with uniform and unvarying variables. The inappropriate innovation can not only bring about efficiency improvement, but may produce more defective products, and more serious ones will cause casualties.

The success of an enterprise lies not only in having a set of core values, but also in guiding the action with this view of value all the time, so that the leadership of enterprises can be sublimated. If we just regard the values of enterprises as slogans, leaders will make a show at the small meetings of the general assembly, but in fact, they do not guide their actions with the values of enterprises. Then you will only give people false impression, and they will lose prestige in front of their employees and customers. As a result, your leadership will be gone.

Nike, the world's famous footwear manufacturer, has two basic values: one is innovation, the other two is to enjoy the merciless destruction of competitors. compete The norm is the supreme belief that transcends all other norms. Such values may not contribute much to society, but Nike has consistently followed it, which has led to success. The Enron Corp, once known as the new model of the US economy, once created " Communicate The core values of "respect, integrity, excellence", but it does not always follow the same path, while shouting good faith while taking advantage of fraudulent means for profiteering, that is, lacking the ability to value values and guide actions with values, so the final outcome can only be broken production.

Of course, there are times when we die. team Values may also bring disaster to the team. If the core values of enterprises and social values occur suddenly, enterprises should recognize the strategic significance of conforming to social values. Society can exert pressure on enterprises, but not impose values on enterprises. As leaders of enterprises, we should give full play to leadership and initiate amendments to the values of enterprises. For example, with the enhancement of public awareness of environmental protection, if your company has not set up awareness of environmental protection, your product or service will not be popular with the public. Under such circumstances, environmental values become a strategic need for enterprises to develop.