Hongxing Erke New Advertising Song Delivers Brand Positive Energy

Yesterday was the fifth day of the Shanghai masters competition, and also the six day of the Shanghai masters competition, the brand day of platinum sponsor and Hongxing Erke, the official clothing partner.

On this special day, Mao Zeshao, a good voice and popular student in China, appeared at the scene of Shanghai flag loyalty Tennis Center, singing Hongxin Erke brand new.

"Hello, sunshine!", relaxed and lively style, youth inspirational lyrics, fully expressed the brand new "Hello, sunshine" pmitted positive energy.

The theme of the whole song is "sunshine". It tells a story about the happy growth of young urban people in the sunshine.

From just out of the campus, full of passion and vitality, the society is full of all kinds of beautiful fantasies, and has encountered setbacks or even no recognition in work, and then persisted in pursuing their dreams, and answered the voices of all doubts with actions.

All this was vividly expressed in the rhythm of the song, and soon resonated with the audience. Many of the audience also sang along with the melody.

The joyous singing will bring the atmosphere to a climax, and also warm up for the upcoming games.

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It seems that the selection of the new advertising song at the Masters Games site is not only the decisive influence of Shanghai masters in the Asian and world tennis circles, but more importantly, this year is the 10th anniversary of Hongxing Erke and tennis. Tennis is of great significance in brand development.

In the past 10 years, Hongxing Erke has been co operating with Madrid's masters, Australian Open, WTA finals, ATP finals and other major international tennis tournaments, and has won four major tennis tournaments in China, namely, Shanghai masters, China open, Wuhan open and Shenzhen open.

With years of intensive cultivation in tennis, tennis has become a unique asset of its brand and has inherited its brand.

The gene of the attribute.

Hongxing Erke hopes to activate the vitality cells of every listener through the release of new advertising songs, so that more people can understand that tennis is not only a competitive aspect, but also a part of life. It has nothing to do with interest or dream. Tennis will be a way of life that everyone is busy studying and working, and is willing to pursue.

It is understood that Hongxing Erke brand new "Hello, sunshine In the Sun" since its opening in September, in just a month, in micro-blog and WeChat and other social media has been widely praised, netizens generally believe that the new proposal is more cordial, more resonant.

In recent years, as a leading apparel brand in China, Hongxing Erke has been trying to create a better consumer experience for consumers through brand pformation and retail upgrading. In recent years, the brand upgrade has also narrowed the distance between the brand and consumers, and its brand new Guang Qu has sung the voice of consumers.