International Observation: Thailand 7-11 Convenience Store Fashion Sales

< p > recently, APA, vice president of CPALL, Thailand's 7-11 convenience store operator, said that this year the company will invest 30 million baht and set up a 24 hour shopping shop to launch e-commerce and online shopping businesses.

E-commerce will be officially launched in February 2nd this year.

The company also plans to increase three categories of products including jewelry, < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107102" > fashionable dress < /a > and all kinds of gadget products.

It is expected that 7-11 sales in Thailand will reach 4 billion 300 million baht by the end of this year, and the total sales volume will be 3 billion 700 million baht in 2013.

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< p > 7-11 the convenience store has set up a 24 hour shopping shop to promote the online shopping business, highlighting the convenience and convenience of the convenience store.

At present, the company's e-commerce service has begun trial operation, to the market to launch more than 5000 products, consumers can purchase and purchase from related channels.

The established sales channels include the purchase of < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107105" > 7-11 convenience store "/a" booking, purchase of shopping magazine phone, purchase through 4 customer service hotline and 4 related websites of the 7-11 group. At the same time, booking can be made through special service center.

In 2014, the company will also complete the construction of two distribution centers.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/list.aspx > Classid=101112107101 > Thailand Zhengda Group < /a > 7-11 convenience stores enter the Asian market < /strong > /p >

Biava, President of CPALL (Volkswagen) Co., Ltd., which is responsible for the operation of Thailand 7-11 convenience store, said on this year's company business plan that the company's investment plan for China will soon come to a conclusion that it is expected to obtain 7-11 convenience store licences in the vicinity of Shanghai, so that investment can be started next year.

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< p > Japan 7-11 convenience store group has divided 7-11 convenience stores in China into 10 districts. Currently, it has been granted authorization in 4 districts such as Beijing, Chengdu, Guangzhou and Shanghai. Among them, the Japanese head office has invested in Beijing and Chengdu area itself; Guangzhou district has authorized the operation of 7-11 convenience store agents in Hongkong; Shanghai area, 7-11 convenience store operators who are authorized by Taiwan are responsible for investment.

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< p > "7-11 convenience store company believes that in the past 10-12 years, the 7-11 convenience store business in Thailand has been growing steadily, including customers, branches and total sales volume. The growth rate is the highest in the world. Therefore, in the remaining 6 districts of the Chinese market, there should be 1 districts which belong to us. The population of each area is over 120 million, and the market is nearly two times larger than that of Thailand. Whether we can promote our business growth rapidly depends on how to promote business development in the 3 years after the start of investment."

Biava said.

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< p > during this period, the company will start applying for the 7-11 convenience store business license in CLMV countries (Kampuchea, Laos, Burma and Vietnam), and is sure to obtain a business license.

After the implementation of the investment license in China, the market will be expanded immediately in the 4 countries. Before that, the company had drawn up a plan to enter Vietnam, but it had to be shelved temporarily because of the inflation crisis in Vietnam.

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< p > however, the emerging markets including China and < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > ASEAN area < /a > are bound to push forward the future development of Thailand 7-11 convenience stores.

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< p > Biava said that as for the retail market in the domestic market, it also tends to grow at a high speed, especially when convenience store retailers are regarded as "Star Industries", and new enterprises are constantly pouring into the market.

This year, the company has invested 60-65 billion baht of investment, will use 3 billion baht to expand 550 new branches and pform 600-700 old stores, while the remaining 30-35 billion baht will be used to invest in the establishment of large and small commodity distribution centers, 7-11 convenience stores, food factories, investment in technology systems and innovations to meet the needs of the market.

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