Xinshen Group Improves The Brand Value Of Flax In Combination With The Future Flax Fashion Trend

The 2013 China· Suzhou International Linen spin Recently, the Summit Forum was held in Suzhou, where more than 20 national and regional flax textile industry associations, industry experts and representative flax textile enterprises gathered together to provide advice and suggestions for the innovative development of the flax industry.

Hemp textile is a traditional textile industry in China, and China has become a major country in the world. However, the "two ends at home" status quo of domestic hemp textile industry makes the domestic hemp textile industry subject to restrictions. A typical phenomenon is that the profit of domestic mass-produced linen yarn and grey cloth is low when exporting, while the price of linen fabric and linen products woven through deep processing in developed countries can be doubled several times.

In this regard, Xu Jixiang, president of China Hemp Textile Industry Association, pointed out that while consolidating and strengthening exports, China's flax industry should actively expand the market share of domestic demand, make full use of both domestic and foreign markets and resources, and extend from production and processing links to high value-added links such as product research and development, design, brand promotion.

At the forum, Wujiang Xinshen Group, a famous linen textile enterprise, statically displayed the "Fashion Trend of Xinshen Linen in Spring and Summer of 2014-2015". Through the fashion trend of ready to wear fashion, the guests present witnessed the "linen element" linen spot fabric, "Xinshen" advanced customization and fashion of Xinshen clothing Perfect integration of design.

"Through school enterprise cooperation, Xinshen Group is combining the future flax fashion trend and keeping pace with the social demand to promote the flax fabric to be themed and serialized and improve the brand value of flax," said Li Jianfeng, general manager of Xinshen Group.