Jinjiang'S Footwear Export Growth Rate Exceeded 40% In The First Quarter Of This Year.

< p > recently, when reporters visited a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, it was found that although the recruitment situation is very difficult this year, many shoe companies are making trouble for recruiting workers, but this does not seem to affect many foreign trade shoe manufacturers' determination to increase production line.

The reporter understands, this year many shoe enterprises' foreign trade orders are very sufficient, some shoe enterprises have even received enough orders that can be maintained until September this year.

To this end, many foreign shoe enterprises in Jinjiang have begun a new wave of increasing production lines.

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According to statistics from the provincial footwear inspection center, the value of footwear exports in Jinjiang has reached US $390 million 685 thousand and 700 in the first quarter of this year (March 20th to March 20th). In the first quarter of last year (March 20th to March 20th), the value of exports of footwear was only US $276 million 122 thousand and 300.

This means that the growth rate of footwear exports in the first quarter of this year has exceeded 40% in Jinjiang.

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< p > < strong > recently, when visiting the shoe enterprises, reporters found that many foreign shoe enterprises are confident of this year's development.

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< p > "originally our company put most of its energy into the production of its domestic brand products, and foreign orders have not received much. Only one customer has been working together, and this year has increased 4 foreign trade cooperation customers. Therefore, this year the company is going to add two production lines to supplement its capacity so as not to affect the production of its own brand or affect the production period of foreign trade orders due to insufficient capacity."

Li Zican, general manager of Hongkong famous (International) trading company, told reporters that at present, the famous company has successfully increased 1 production lines, and will continue to increase 1 production lines.

In the sluggish domestic market this year, the famous company will implement the strategy of "walking on two legs", while increasing the R & D design capability of domestic products to enhance the brand value of the products, and expand the foreign trade orders to supplement the market share of the domestic market.

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< p > another Mr. Lin, deputy general manager of a foreign shoe enterprise, also told reporters that orders were quite sufficient this year.

"From this year's recruitment, you can see that the number of foreign shoe enterprises is higher than that of some two or three line brand shoe manufacturers.

So far, some of the first tier brand shoe companies have not yet recruited workers, and we have already filled them up.

In fact, from the last quarter of last year, Jinjiang's foreign trade orders began to pick up. Workers made money at the end of last year. They naturally have confidence in the development of enterprises this year. There are more workers coming back this year than last year.

Mr. Lin told reporters this.

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< p > reporter understands that at present, many foreign shoe enterprises in Jinjiang are brewing or even adding new production lines to supplement the huge capacity demand of this year's "blowout" orders.

Apart from adding 2 production lines to the famous company this year, the footwear industry of the Mingda (exclusive store) will also increase 3 production lines. Fujida will increase 1 production lines, and the name shoe industry will also increase 2 production lines.

A wave of new expansion of production lines has started again in Jinjiang.

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< p > "from last year's last quarter momentum, footwear orders in Jinjiang have begun to pick up gradually, so the export value of footwear in the first quarter of this year is about 41.5% higher than that of the same period last year."

Quanzhou inspection and Quarantine Bureau Jinjiang office footwear inspection division chief Zhang Kaicang told reporters.

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< p > < strong > news analysis < /strong > < /p >

< p > < strong > EU market is still in the doldrums. Shoe trade is hard to say. "/strong > < /p >

< p > statistics show that most of the growth of Jinjiang's export orders this year is due to the recovery of orders in the US, while the US line orders always occupy nearly 30% of Jinjiang's export orders. Therefore, the growth of us line orders will have a clear effect on the demand of Jinjiang's foreign shoe enterprises.

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< p > "this year the United States has increased demand for light textile consumption, but orders from the European Union and other countries have not yet shown signs of recovery."

Zhang Kaicang told reporters that from the recent unemployment rate released by the United States, it is possible to find that the unemployment rate in the United States has dropped by about 2% at the beginning of this year, which is a sign of the obvious recovery of the US economy. The unemployment rate in the United States is low, and the consumption level of the people will naturally increase.

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< p > for this, Li Zican also told reporters that the growth of customers this year is from Guangdong, and most of the footwear orders from Guangdong are on the US line.

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< p > in addition, Tang Jisheng, general manager of boss Management Consulting Co., Ltd., said that the rapid growth of the US economy caused by the recovery of the economy was one of the important reasons for the growth of footwear exports in Jinjiang, which is over 40%. However, it is precisely because the Jinjiang shoe enterprises can remain calm and diligent in the process of experiencing rapid fluctuations in the market, and constantly improve their production management level, and other positive factors, so that when the market recovers and orders resume again, they can successfully obtain sufficient orders.

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< p > according to Tang Jisheng, in fact, in the past two years, Jinjiang shoe enterprises, especially many foreign shoe enterprises, have invested a lot of energy, money and manpower in improving and improving production management. Although the impact of the declining orders has caused many shoe enterprises to reduce their investment in many aspects, however, Jinjiang shoe enterprises are very willing to invest in lean management of enterprises.

Therefore, in the view of Tang Ge Sheng, the shoe industry of Jinjiang is precisely because there are so many shoe manufacturers willing to "sleep on their courage" and become ready to go, so that they can have strong core competitiveness in the market at any time when the order appears.

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< p > the growth of foreign trade orders this year is very fast, but in the view of the industry, this kind of speed is only relative to 2012. In fact, the real order quantity of industry is only restored to the level of 2011.

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< p > "in my view, the international economic situation has not fundamentally improved. It is only temporary recovery. Therefore, the possibility that the foreign trade market will continue to grow is still relatively low."

Tang Jisheng told reporters that the European Union's debt crisis has not been really lifted and the recovery of the US economy is not yet temporary, so Jinjiang shoes companies still need a cautious heart to face the next economic situation.

Tang Jisheng said that in addition to the breakthrough in R & D design, Jinjiang shoe enterprises, which are troubled by the continuous rise in labor costs, have to decide and move on, and continuously enhance their core competitiveness from all aspects, so as to occupy a place in the fierce competition in the international market in the future.

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< p >, Li Zican also told reporters that he is very confident in the future foreign trade market.

"In the past two years, it has been paying great attention to R & D design and moving from sports shoes to fashion and leisure areas. This move was aimed at opening up a new field in the domestic market. I did not expect that it would gain gains from domestic sales and foreign trade orders."

Li Zican told reporters that a large part of orders received this year are from Guangdong, so its products are also dominated by leisure fashion styles, which is an inspiration and an opportunity for famous people.

According to Li Zican, some customers from Guangdong just decided to place orders when they saw the fashion design styles of the "MIZZU" leisure brand of their names.

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