China'S Original Fashion Design Brand Mark Huafei Has A Turnover Of 80 Million

Since Singles Day was transformed into Double 11 Shopping Day by Tmall, it has become a battle without gunpowder among many businesses on the Internet. In this year's Tmall "11.11 Shopping Carnival", China's original fashion design brand Mark Huafei With a perfect answer sheet, the total transaction volume of Taobao on the day of the event reached 80 million yuan, and the flagship store of Tmall alone reached 35.48 million yuan, easily ranking among the top five men's clothing sales.

It is reported that Mark Huafei has shown a strong momentum since just after 0:00 that day. In only 10 minutes, many of Mark Huafei's pieces have been "wiped out" at an astonishing speed. One hour later, the cumulative turnover reached 5 million yuan. As of 14:00 that afternoon, the transaction rate had increased to 58 million yuan, hitting a new high in sales during the same period last year. In the second half, the trading momentum was still strong, and by the end of the activity at 0:00 on the 12th, Mark Huafei's official flagship store had completed more than 90000 orders that day, three times the sales of last year, and was rated as the "Best Progress Award" by industry insiders.

Having witnessed this crazy shopping feast in person, Manager Wang of Mark Huafei's online sales department was very excited. He said frankly that his team's efforts were not in vain until he saw the straight growth of transaction volume on the display screen. In order to enable consumers to enjoy a smooth and powerful shopping experience on the Double Tenth Day, Mark Huafei's team has invested great energy and enthusiasm. It is reported that Mark Huafei added all the new products of his four sub brands in 2012 to the promotion team of the "Shopping Carnival", and increased the stock volume to more than three times that of last year to avoid stock out. In terms of warehousing and logistics, all employees participated in the warehouse reinforcement. It is understood that Mark Huafei delivered more than 30000 pieces on that day, so that consumers can receive orders in the shortest time and experience the dress surprise brought by Mark Huafei as soon as possible.

In addition, Mark Huafei is also equipped with professional and sufficient customer service personnel, so that users can fully appreciate the service provided by star level customer service personnel. In addition to the inherent 100 customer service personnel, 50 customer service personnel are specially added to answer clothing concerns online 24 hours a day and follow up the promotion information in a timely manner, so as to truly achieve "one-on-one" considerate service. In addition, Mark Huafei and China's largest fashion The cooperation of enterprise informatization solution providers has made reliable technical guarantee for the normal operation of transactions. Not only that, Mark Huafei also applied Juhuasuan and Weibo interaction to the promotion of the day at the same time. Activities such as "quick second killing" and "free on the hour" attracted many consumers and greatly improved the purchase efficiency.

Mark Huafei's perfect performance on the day of the Double 11 Festival fully demonstrates the marketing strategy of combining brand strength with online and offline sales. Mark Huafei strives to create the latest, fast and trendy fashion products, the most artistic lifestyle and provide pleasant experiential services for young people. In the era of network explosion, e-commerce can just meet Mark Huafei's brand needs. It is reported that since Mark Huafei waded in the water Electronic Commerce Since then, the online sales volume has increased from 30 million in 2010 to 200 million in 2012, showing a good development trend. Yang Kuntian, CEO of Mark Huafei, said that it is an inevitable trend for traditional brands to enter e-commerce and achieve industrial transformation. On the one hand, online transactions make up for the previous store sales channels, and achieve diversification of channel construction; On the other hand, the use of e-commerce can stimulate a huge increase in domestic demand, thus improving the overall sales and brand influence of Mark Huafei.