The Development Of Children'S Shoes And Clothing Industry Is Still In The Primary Stage

According to the statistics of the National Bureau of statistics and the China children's Industry Research Center, from 2007 to 2011, the birth rate of newborn babies is about 16 million in China. By the end of 2011, nearly 0-12 children in China have nearly two hundred million children. The average size of children's products has exceeded one trillion yuan per capita expenditure of 5000 yuan per person per year.

The huge population base and market capacity have promoted the upgrading of children's industry and rapidly promoted the brand process of Chinese children's products enterprises.

At the same time, the rapid development of China's children's industry has attracted the attention of many economists, experts and scholars at home and abroad.

In September 20th,

Sponsored by Lishui municipal finance office and Lishui leading cadre Network Institute, the China economic trend and children's products industry development trend forum hosted by China children's products Co., Ltd. and ABC brand 2013 summer new product conference were held at Lishui poly theatre in 2013.

Famous economist

On the spot, the professor helped to focus on the issues of China's economic development in the 2013, how to cope with the crisis in traditional industries, and how to innovate children's shoes and clothing industry. The dialogue with the chairman of the China Fashion Association, Jiang Hengjie, the famous fashion critic Mao Lihui, Noah's international general manager Lin Xiaolin, and Zhang Limin, chairman of China's children's products Co., Ltd. (ABC brand) and other experts, scholars and business elites, together to make suggestions for the rapid rise of the children's industry.

It is worth mentioning that this is also the first time that Professor Lang Xianping has focused on the children's products industry and published his personal views on China's children's products industry.

At the meeting, Professor Lang Xianping said: since 2000, the growth rate of children's industry has reached 30%, which is far higher than the growth rate of GDP9% in the same period. The family structure of "4+2+1" has become the mainstream of the society, and the status of children in the family and society has been increasing. Children's consumption far exceeds the growth rate and growth potential of the adult consumer market.

Lang Xianping believes that the consumption crisis has created an unprecedented consumption of M in China's consumer market.

The so-called M consumption, that is, 14% of the ordinary people only buy high-end products, so that high-end products are hot.

And 86% of the people are poorer, unable to afford medium products, and they are buying low-grade products, making the mid-range products begin to shrink.

M consumption will dominate the future consumer market in China.

For our country

The development trend, the participants said: in the past 10 years, the rapid upgrading of consumption and industrial upgrading promoted the rapid growth of China's children's industry. But in general, the development of children's footwear industry in China is still at the initial stage, and there are still many problems.

For example, the low concentration of industries, the large number of domestic superior enterprises and famous brands, the small scale of most domestic enterprises, the weak ability to resist risks, the lack of long-term planning and so on, which seriously restricts the upgrading of the whole industry.

As an enterprise representative, Zhang Limin, chairman of ABC, believes that China's children's products industry is ushering in its "golden age".

The development of children's products industry needs our government departments and associations to actively give policy control and support. It requires the creative thinking of industrial operators and self-discipline in a down-to-earth manner. It is also necessary for professional institutions to conduct a scientific and in-depth analysis of the industrial value and the trend of industrial development.

He also looked at the children's industry from the perspective of business management, and put forward that innovation is the decisive factor to promote the development of children's industry. Starting, dreaming is not stopped, ABC, innovation does not stop!

At this meeting, ABC also released new products for the summer of 2013, attracting the attention of the guests.

In the summer of 2013, the new ABC product integrated the brand concept of ABC brand "love, let TA to create" into the commodity planning. Taking the "global travel" as the design inspiration, using the wonderful things and cities in the world as the theme of creation, we created a brand product full of fantastic imagination.

It is reported that the China Federation of Commerce statistics show that: ABC brand in 2009 -2011 consecutive three years to rejoin China

The market share is the first and the top ten of China's children's wear market share. The outstanding market position has laid the leading brand position in the children's footwear industry.