Tmall Jingdong Secretly Forces Sellers To "Queue Up"

This is the era of channel as king. Suppliers are often at a disadvantage when they have the right to speak. They often feel the smell of sandwich cookies.

At the peak of the appliance chain industry, suppliers were often forced to "stand" by Gome and Suning.

Now, with the rise of the power of e-commerce, the right to speak is becoming more and more sufficient. They are also facing "big bully" in the face of suppliers, requiring the latter to act according to their baton, which makes businessmen feel very uncomfortable.

Dissatisfied with Jingdong, some businesses withdraw from promotional activities.

Jingdong opened a new round of promotional war - "buy 300 to send 1000 coupons".

But the next day, Eve, Richard, AKSERIES and so on.

He said he was forced to pull up the chariot and posted a notice of suspension of delivery or business on the homepage of the shop.

Wei Wei, general manager of the clothing brand Jasonwood, is reflected in his micro-blog. Its brand has not signed up, but has been added to the Jingdong promotion page, and the 1000 yuan coupon in the activity also requires businessmen to pay the bill.

After negotiating with the Jingdong and making clear that they did not take part in the activities, they encountered the situation of freezing money, forcing the shelves to go off, and unable to log in to the backstage.

But Jingdong denied this.

But after that, the products of Qipai, Shanshan, seven wolves, zero number men and so on also came off shelves.

These businesses say the reason for the withdrawal is due to cost, but the reporters found that these shops share a common feature, that is, they mostly open shop in Jingdong and Tmall mall.

The 1000 coupons issued by Jingdong are from November 5th to 8, pointing to Tmall's annual double eleven promotion (November 11th).

The number of businessmen told reporters that the main reason for their reluctance to take part in the event was not because they felt the promotion cost was too great, but the reasons for Jingdong and Tmall.

Tmall was outraged by the "kill order".

Today, the activity of "sending 300 tickets to 1000 yuan" has ended.

When reporters again log in to those pages that were originally locked up, they found that most of them had returned to normal operation.

Seven wolves phone customer service said, now their Jingdong customer service interface is temporarily locked, but the background is running normally, can be shipped on time.

However, the relevant responsible persons of these businessmen were still vague in their interviews with reporters. "In order to facilitate future cooperation, some situations are not disclosed."

Through the efforts of journalists, Jingdong executives at Qipai said that they did not participate in Jingdong's activities before. They did not think that the cost of promotion would be too high for themselves. "If Jingdong invested a lot of advertising expenses, we would also like to make some expenses to promote", the main reason is actually considering the "pressure on Tmall".

Zero number male brand related personages also have the similar expression.

On the "Tmall pressure", there was news that Tmall told merchants that Tmall double eleven promotion period prohibited businesses from participating in similar activities in Jingdong and other electronic business platforms.

If it is found, it will not participate in Tmall double eleven activities.

"Before Tmall put pressure on Jingdong, it wasn't so early, because at this time, everyone's attention should be focused on the Mid Autumn Festival and national day, but this time Jingdong's activities refer to Tmall's double eleven schedule, Tmall will no longer sit idly by."

An industry analyst said.

The Jingdong is not very satisfied with the business

"If you have to make a choice between the two, you will choose Tmall."

Mr. Zhao, a brand electric business operator, told reporters.

The industry insiders also revealed that in the price war triggered by micro-blog, some big businesses and Jingdong suffered friction, and then they gradually withdrew from Jingdong.

Mr. Zhao said that every time Jingdong engage in activities, businesses will be very careful to consider.

Mr. Zhao told reporters that the promotion costs of the platform in the event of price reduction often involve businesses, and the Jingdong's strategy to achieve the so-called "lowest price of the whole network" will further reduce the interest space of businesses.

"For example, our original price of a garment is 200 yuan. At ordinary times, we have reduced the price to 100 yuan. Jingdong has pulled the price lower for Tmall and Suning, and there is no profit at all."

For the "Jingdong account extension" rumors, Mr. Zhao also said: "Jingdong is always backlog of funds, sometimes it will not come back for a few months, and Tmall is very punctual, settling once a month, just like paying wages."

In addition, Mr. Zhao said that every order Tmall had 5% points, but Jingdong had to pay 12% more points.

According to the insiders, those who are unwilling to take part in promotional activities are generally well-known large businesses.

Profits are very stable. Participating activities will break the normal rules, but also sacrifice part of the profits, which will create enormous pressure on delivery and customer service.

"Although they are reluctant to participate, Tmall must join the roll call.

Some businesses will also weigh the relationship to come to support, like Jack&Jones, in the past eleven times a year is their good time to dump goods.

Mr. Zhao's company sold nearly 70 million of its online sales last year, but the volume of Tmall and Jingdong was very different. Jingdong accounted for less than 10%, while Tmall stores averaged 50 in the entire Tmall business rankings.

Like many people, when they first opened shop from Tmall to Jingdong, it was because Jingdong had a low cost of opening a shop, holding an idea of more than one platform, instead of having a large budget like Tmall, such as 1000 to 3000 yuan per day.

"However, Jingdong is relatively simple in terms of drainage mode, management mode or background operation mode."

Many businessmen told reporters that sales promotion did not meet expectations.