A Number Of Indicators Ranked First In Haining, China Successfully Declared "China Leather And Fur Clothing Famous City".

Reporters learned from the Haining Municipal Bureau of letters that Haining stands out from many cities and is China. Spin The Federation of industry and China clothing association rated it as "China's leather and fur clothing city".

"This is China's first leather and fur clothing city, and its successful declaration will be of great significance for upgrading the popularity of leather fur clothing in Haining, expanding the influence of leather fur garments in Haining, accelerating the brand building process of leather fur clothing in Haining, and promoting the rapid development of leather industry." Haining City Trust Bureau official told reporters.

　 A number of indicators ranked first in China.

In recent years, Haining has actively promoted the transformation and upgrading of leather industry, and focused on solving the bottleneck problem in industrial development. The scale of leather fur clothing industry has continuously expanded and formed a regional characteristic economy with great influence at home and abroad, obvious agglomeration advantages and perfect industrial chain.

At present, the main indicators of Haining leather fur clothing industry are in the forefront of the country in terms of production scale, process technology, brand number and output level. Leather leather clothing production, trading volume, export and export value of three indicators ranked first in the country. As of the end of last year, Haining has 1962 leather industry enterprises, employing more than 7 people, producing about 31800000 leather garments (sets), and tanning leather production is equivalent to 8 million 130 thousand pieces of leather. Leather leather clothing industry output value reached 18 billion 491 million yuan, the total industrial economy also ranked first in the same industry in the country.

　　 Industrial development is full of vitality.

A good industrial base, a perfect industrial chain, coupled with the constantly improving fashion and brand level, make Haining leather fur industry full of vitality.

Haining has set up the brand fashion center of China Leather City in Haining, which integrates the functions of R & D, brand operation, headquarters business and industrial services. At present, the "72 tenants" have basically arrived, and the fashion center has been established as the "provincial characteristic industrial design demonstration base" last year.

In order to enhance design capability, Haining is also in fashion with France. Designer The association has established an international leather brand design and exchange center to provide business models and brand planning and modeling for Haining enterprises, and to assist and realize the overseas publicity and overall marketing of Haining leather. This has also created a learning and communication platform for Haining designers.

Last year and this year, Haining organized two designers in France and Britain for professional training. At the same time with the domestic first-class design colleges and universities, set up the Academy of Fine Arts Haining Institute of fashion design and research base in Haining, carry out designer training and help enterprises improve product design. The promotion of design power has stimulated the vitality of Haining leather industry: the Haining fur coat, which has long been known as "big brand", has attracted international brands such as Armani, CK and BOSS to buy design and sample clothes. Leather clothing has been replaced by leather fashion, and the added value of Haining leather clothing has increased from scratch to 20% in 5 years.

The output value of 12th Five-Year will exceed 30 billion

Later this month, the nineteenth Haining China Leather Expo will be held. In addition, Haining leather will also usher in a series of grand events -- the two phase of Tong Er Bao Haining Leather City, the Chengdu Haining leather city and the Haining China Leather City brand flagship Plaza, which will be opened in Haining. The design building of the Zhejiang characteristic industrial design demonstration base will also be opened in Haining. At the same time, the Sino leather leather industry cooperation development forum and the second annual meeting of China Leather City brand alliance will be held in Haining. A series of activities will further promote economic and technological cooperation in leather industry at home and abroad, and speed up the upgrading of leather industry in the fields of business and trade, product design and R & D, and information sharing.

In the future, Haining will also accelerate the readjustment and optimization of the leather industry structure, expand the product area and extend the industrial chain, so that the leather industry in Haining will develop from quantity oriented to quality, variety, export and benefit oriented. Haining will be built as the "world leather design and manufacturing center, the China Leather Exhibition and trading center, the China fur clothing fashion publishing center, and the regional tourism and leisure shopping center". The goal of Haining is to achieve the total output value of leather industry by 31 billion 200 million yuan in 2015, with annual sales income of more than 30 billion yuan, and leather garments and related products. Exit With an amount of 15 billion yuan, the technology and equipment level is in the leading position in the world, and core technologies are controlled in key areas such as leather making.