How To Maintain Old Customers In Clothing Enterprises

According to the 80/20 principle, 80% of the company's profit is created by 20% of the customers. How can we maintain this 20%?

Now, Xiaobian is going to share with you some effective ways and means of maintaining old customers.

More preferential measures

Such as quantity discounts, gifts, longer term credit sales, etc., and often communicate with customers to maintain a harmonious relationship and harmonious atmosphere.

Special customers special treatment

According to the 80/20 principle, 80% of the company's profit is created by 20% customers, not all customers have the same value to the enterprise, some customers bring higher profit margins, and some customers have more long-term strategic significance for the enterprise. A research report published by Harvard Business magazine points out that customers who have patronized many times can bring 20% to 85% profits for enterprises.

So the enterprise that is good at management should subdivide customers according to the value and profit margin of the customer, and pay close attention to the high value customers, so that they can get the special service and treatment they deserve, and make them a loyal customer of the enterprise.

Providing a systematic solution

Instead of staying at the level of selling products to customers, we should take the initiative to tailor a set of suitable systematic solutions for them, care for and support customers' development in a wider range, enhance their purchasing power, expand their purchase scale, or jointly explore new ways of consumption and consumption with customers, create and promote new demands.

To establish customer database and establish good relationship with customers.

Daily visits, sincere greetings, wedding greetings, a sincere blessing and a bouquet of flowers on the birthday will make the customers deeply moved.

The end of the paction does not mean the end of customer relationship. After sale, it must keep in touch with customers to ensure their satisfaction continues.

Communicate with customers in depth to prevent misunderstanding.

Customer demand can not be effectively and effectively met, often leading to the loss of corporate customers the most critical factor.

On the one hand, enterprises should timely convey the change information of business strategy and strategy to customers, so as to facilitate the smooth development of customers' work.

At the same time, the customers' opinions and suggestions on the products, services and other aspects of the enterprise are collected and integrated into the improvement of the various work of the enterprise.

In this way, the old customers can know the business intentions of the enterprises, and effectively adjust the marketing strategies of the enterprises to adapt to the changes of customers' needs.

On the other hand, it is good at listening to customers' opinions and suggestions, establishing corresponding communication channels for complaints and after-sales service, encouraging dissatisfied customers to make suggestions, dealing with customers' dissatisfaction in time, and from the perspective of respecting and understanding customers, standing at the customer's position to ponder problems, adopting positive, enthusiastic and timely attitude.

At the same time, we should follow up our understanding of customers and take positive and effective remedial measures.

A large number of practices show that 2/3 customers leave their suppliers because they do not care enough about their customers.

Barriers to manufacturing customers leaving

A reservation and

The effective way is to create obstacles for customers to leave, so that customers can not easily run to buy competitors' products.

Therefore, from the perspective of enterprises themselves, we should constantly innovate, improve technological means and management methods, improve the pfer cost and threshold of customers; from psychological factors, enterprises should strive to maintain intimacy with customers, enable customers to be loyal to enterprises emotionally, and rely on corporate image, price values and products, and customary psychology, so that they can establish long-term relations with enterprises.