Perspective On Luxury Consumption Concept With Chinese Characteristics

　　 Luxury goods What does consumption mean for Chinese people? A reporter interviewed Nana, a former luxury goods consumer, and Nana had a very deep understanding of clothing consumer goods in the clothing industry for many years. For the well-off family, Nana is not a very difficult thing to buy luxury goods, but luxury consumption has different understandings for Nana at different stages. "I used to buy luxury goods," she said. "The reason for buying is because I feel that the quality of luxury brand products is high and public recognition is high, which is in line with my stage needs. But now I don't buy it, because in the clothing industry for so many years, clothing The understanding is more and more profound, feeling that luxury goods surpass commodity attributes too much.

Nana said that at a relatively young age, there will be a stage of worship for luxury goods. Now many luxury consumers will have this phenomenon. Therefore, many consumers are keen on luxury consumption and completely surpass rationality. This also reflects a kind of values. "Now China's luxury consumption seems to be a universal consumption desire. Many wage earners will accumulate a lot of money to buy luxury goods. This phenomenon is particularly prominent among young people. This is undoubtedly a manifestation of immature Chinese consumers. In foreign countries, luxury goods are relatively fixed user groups, but they must not be universal. Foreign consumers also think that luxury is high, but they do not chase high, because they think everyone has their own uniqueness, and find the most suitable one is the best. {page_break}

Nana also said that foreign consumption maturity is also reflected in the fact that consumer consumption is not the best, only the uniqueness, and that the protection of their uniqueness is the most important. At this point, domestic consumers are not fully aware that in domestic consumption, consumers will also think that they must use the best in order to embody their own value.

With China Economics With the rapid development and the purchasing power of the Chinese people, the consumption of luxury goods will also develop. For luxury consumption, it is necessary to guide the concept of self esteem by showing off wealth, which can only explain the lack of intrinsic value. If the people of a country fall into the extreme worship of material, especially luxury goods, they will mislead and distort the values of the whole society.

In the interview, Garment industry Xiong Yi, an expert in commodities planning for many years, said: "I think the attitude of Chinese consumers to luxury goods is impulsive and immature. Look at Jocie Guo, who shows off her wealth on the meagre, and the young girls such as Yang Zilu and An Zixi. They are the extraordinary reflection of luxury in their minds. They feel that luxury represents their status and status, while ignoring the taste of luxuries. Let's look at so many friends who buy fake goods and goods. They are also confused with the vanity after seeing and hearing.

Similarly, Yao Xiaoyun, who has been studying abroad for many years, believes that "many Chinese consumers buy luxury goods to express their status or wealth status by luxury brands. At least half of the luxury buyers have such a" rich mentality ", and not purely because they recognize the cultural concept or quality of luxury brands. Luxury goods in China also have a special phenomenon, that is, as gift consumption, this is also very Chinese characteristics.