The World Factory Is Hard To See Again -- The Export Deficit Of Chinese Clothing Brand Is Serious.

In recent years, with the increase of labor costs,

(8.60,0.03,0.35%) the status of the "world factory" in manufacturing is quietly changing.

At the same time, the increasing purchasing power of Chinese consumers has made more and more famous international clothing brands see the huge business opportunities in the Chinese market.

According to the reporter's interview, China's garment industry has gone through the glory of "made in China" because of its lack of international brands.

Serious, creating world brand is a long way to go.

World factory scenery is hard to re

In the past 2 to 3 years, about 20% of Italy's clothing brands in China are moving from Guangdong, Jiangsu and Zhejiang to Vietnam, Thailand and India, because the labor force there is cheaper.

Sun Wenyu, head of the Italy Federation of handicraft industries, told reporters.

In fact, foreign famous brands withdraw from Chinese factories.

In July 18th, Adidas announced that it would shut down its factory in Huawei in October 2012.

Prior to that, the French clothing brand Barbara Bui moved the factory to Hungary, Bulgaria, Romania and Turkey in 2010. In 2011, the Italy underwear brand La Perla moved its popular brand Studio La Perla production line from China to Turkey and Tunisia...

China's garment manufacturing industry has attracted many foreign brands to invest and build factories in China with the advantages of "low labor costs, low rental costs and low raw material costs".

Is gradually disappearing.

Many brands are turning their attention to cheaper Southeast Asian countries.

The status of China's "world factory" is changing quietly.

However, over the past 10 years, the rapid economic growth has also increased the purchasing power of Chinese consumers. In the eyes of many foreign businessmen, China is changing from the world factory to all kinds of foreign brands and even luxury brands.

。

"Although we have moved many processing factories in China, we prefer to see Chinese consumers have the strength to buy Italy brand clothing."

In Sun Wenyu's view, although the processing plant has moved away, there are many Chinese customers who buy these brands, which is undoubtedly good news for Italy's clothing trade.