Interview With Liu Hui, General Manager Of Plain Tea Dress Marketing

　　 Clothing + consumption = oxygen lifestyle compound shop

Magazine has been published, cultural products have been developed, and later research and design clothing and accessories. And these things have a common name -- "O2life oxygen life". Many consumers begin to understand "O2life oxygen life" from the magazine.

In 2009, the Hangzhou tea Clothing Design Co., Ltd. was established. The company tried to move forward from the spiritual direction to daily life, and began to focus on the independent design and retail marketing of daily necessities and garments.

according to Plain tea General manager of clothing marketing -- Liu Hui O2life emphasizes the simplicity of returning to nature, and this is exactly reflected in clothing and clothing: most of the fabric is developed, most of which retain the texture of pure cotton and pure linen. In addition, it will also develop and design the traditional Chinese characteristics of the process and fabric. It is not only environmentally friendly and durable, but also has strong identification in the general clothing market. The development and application of fabrics is the most concern of designers of O2life clothing. In design, it is simple and not simple, natural but unique. In style, it is more superficial to simply position it as a small style or a forest style. It is more precise to think of it as "the perfect combination of traditional elements and modern aesthetics". "Return to the origin, forget the unnecessary ornaments, and concentrate on the beauty of the objects, make the brevity and respect the clothes of life". This is the idea of oxygen life dress.

Have you ever seen bowls, chopsticks, cups, pillows, Kung Fu teas and tea sets in the clothing store? Perhaps you will ask, is this a clothing store? The grocery store is almost the same. Yes, O2life is such a "clothing + living expenses" compound lifestyle shop. In the introduction of Liu's recommendation, Xiaobian deliberately went to O2life Wulin Road shop to experience the experience: Shop facade is not luxurious, wooden doors, but in the hustle and bustle of horses and horses, it gives people a cool and arrogant quiet. Push into the door, small baskets, small baskets and some small containers that do not clear specific uses are exquisite and lovely. There are not many clothes, but each has its own characteristics. It's on the two floor. One is a grocery store, the other is a cafe. The open grocery store contains groceries of its own design, including bowls, chopsticks, writing pens, cups, boxes, plants, Chinese medicine pillows, and Kung Fu teas. The cafe separated by a wall is not like a coffee shop in the orthodox sense, because there are not many drinks, but also because it is too quiet. It seems to have completely isolated the noise of dozens of meters away from the Wulin Road, which makes people feel like a place in the world. A cup of coffee, a ray of sunshine, a good afternoon's mood...

　　 Using network to train consumer groups, three series of interconnections extend.

Pine, miscellaneous thoughts and tea are Oxygen life The three major series of clothing and three series of consumer groups extend to each other, so the O2life clothing consumption group has a very large age span. From eighteen to nine years old young artists to know the fate of the cultural elite, you can find suitable clothes here.

The pine cone series is mainly marketed, because consumers are mostly 20 to 30 young artists, and the public is the main consumer in price. The pine cone series takes this part of the consumer group and is easy to accept new things and all the convenience of the picture. The main route is to take the e-commerce route. This is not only in the sales of the pine cone series, but in the e-commerce platform as a carrier to train this batch of consumers to grow together, making the consumer group of the miscellaneous series and the tea series more stable and larger.

Miscellaneous thinking series pays more attention to fashion. Most consumers are knowledge-based writers and artists with certain consumption ability, certain aesthetic ability and personality. Under the premise of adhering to the original ecological characteristics of O2life, the miscellaneous series of ideas should appropriately apply fashionable elements or special techniques to a certain part of the dress, which is not only compatible with the social identity of the consumer group of a specific age group, but also without losing the true color of O2life clothing.

Speaking tea series is more about a plain, quiet, artistic and Zen lifestyle. A man who has passed through the ups and downs of the world and great glory and disgrace, has a heart to see the world and hopes for a peaceful harbor to rest and yearn for a pure and peaceful life. The tea series just explains this kind of life, and interprets our understanding with clothing.

O2life's three series of interlocking not only reflect different roles in different stages of life, but also depend on each other to accompany all consumers who love it.

　　 Not to sell goods, but to promote a natural. Life style

When it comes to the sales link of O2life, Liu Zongdou will keep emphasizing that we are not selling goods, from making magazines to making clothes. Oxygen has always been concerned about the added value of products rather than the price of products themselves.

He said: "we are only promoting a way of life, a natural and original way of life." Liu explained that today's society and people are more impetuous, which is related to the development of society. But this state of life must be undesirable. A truly healthy lifestyle should be original, natural and sustainable. Therefore, whether it is publishing magazines, making living expenses or engaging in the clothing industry, the purpose of promoting a healthy and intelligent lifestyle is unchanged. For example, customers buy clothes, want to drink coffee, according to the conventional thinking, coffee certainly goes to the coffee shop. But this is not the case here at O2life, because there are cafes in the shops. Customers can even taste our homemade coffee and flip magazines. In addition, there are tea sets, potted plants and some delicate small containers in the shop. Whether it's tea or coffee, or magazines and gadgets, O2life can satisfy customers if they have this interest. In fact, real shopping is shopping in kind and comfortable and thoughtful service.

Speaking of the future development of O2life, Liu is full of confidence. He said that by virtue of O2life's highly respected cultural life and precise market positioning, they have the confidence to promote the brand to all parts of the country, and most importantly, promote the lifestyle promoted by O2life to all parts of the country.