Traditional Clothing Enterprises Create Independent Clothing Brands, And Quickly Create Brand Influence.

Affected by the global economic crisis, the volume of China's foreign trade exports has dropped significantly, and textile industry has been greatly reduced.

The impact is extremely serious.

To reduce nearly half of the impact of the economic crisis, the creation of independent clothing brands is the majority.

The main way for textile and apparel enterprises to pform their products to domestic sales is also the most effective way to maximize profits for traditional garment enterprises.

But creating independent clothing brands is not easy. The original textile and garment enterprises that only need to control the quality of products are facing not only the retail market and business management problems, but also how to develop clothing styles that satisfy the market tastes.

Faced with various difficulties, how should traditional garment enterprises break through the traditional mode and quickly create brand influence?

First, brand positioning needs to be clear.

To create a new clothing brand, first of all, it is necessary to have a clear brand positioning. The so-called brand positioning is the brand target customer who you are going to shape. What are their characteristics? Are they male or female? Are they children or white collar women? What kind of image do they want to create in their hearts? Whether the price is high or low, whether the design is fashionable or practical? Clear positioning and precise segmentation are the major problems that traditional clothing companies must attach importance to in brand building.

The more precise the segments are, the easier it is to create brand processes.

For example, the seven grid segment of the network brand is only aimed at "18-25 year old women chasing the tide", and the other ages are not involved.

Because they know that, as a brand, "take all the time and eat nothing".

Two, professional tools, efficient team, professional design.

Fashion design is one of the core competitiveness of clothing brand. Product style not only conforms to brand positioning, but also accords with the current trend and caters to the needs and resonances of consumers.

China has derived many professional tools to help garment enterprises grasp the fashion trend of the market, understand the hot selling styles of the market, and accurately grasp the market trend and consumer demand.

For example, the world's first professional Chinese clothing design information platform, "POP fashion front", not only shares a large volume of clothing design and design database, passes on the latest design of the global clothing brand, and provides information on fashion trend forecasting, high-end clothing planning, pooling global fashion magazines, professional fashion design magazines and other information and design materials, helping tens of thousands of garment enterprises to build efficient teams with professional tools and create professional designs.

In the process of pformation, traditional clothing enterprises know how to effectively utilize the third party resources and make up for the short board of enterprises, which will make the pformation road go faster and more steadily.

Three, "electric shock" e-commerce, quickly create brand.

"Selling 2358 clothes per minute, and selling clothes all the year round can go back to the moon two times."

This amazing data is the industry benchmark "Taobao" 2011 but the category "clothing" consumption data.

The data show that the Internet is undoubtedly the best choice for the traditional garment enterprises to quickly create brand image and cover consumers in a large scale.

Chen Jianzhi, founder of EFC fashion e-commerce, said: "clothing electric business" is always compared to speed, is popular, is the impression in the minds of consumers, and these three points, generally speaking, can be described in three words: fast, accurate and ruthless.

How to develop, design, produce and reach target customers rapidly is a problem that traditional clothing enterprises need to think deeply into the Internet.

It is believed that the traditional clothing and textile enterprises that have made "technical internal strength", through a clear brand positioning, lock in the precise subdivision of the consumption crowd, and effectively use the third party's professional design information tools, create an efficient R & D design team, develop clothing styles that cater to the needs of consumers, "electric shock" e-commerce, and will be able to create brand image most quickly, maximize profits, and achieve the perfect pformation of export to domestic sales.