Nike Sets Up Brand Image And Innovation Is Closely Related To Consumer Sentiment.

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The best way to do that is to dig deep into the experience of successful companies that are unfamiliar and widely trusted.

We found that the most trusted brands of consumers may not be the first in terms of sales and market share, but they impress consumers through consumer experience and establish strong emotional ties with consumers.

On the website,

Claiming that its mission is "to bring inspiration and innovation to all sports fans all over the world", and that "as long as you have health, you are a sports enthusiast".

KevinLaneKeller, a marketing professor and brand consultant at the Tucker School of business at Dartmouth College, believes that it is this powerful information and mainstream word-of-mouth that makes the sports apparel company take a place in the minds of global consumers. ()

Keller said: "Nike has been very concerned about consumers, and its rich access point has made Nike brand popular not only by professional athletes, but also by the general public.

This brand emphasizes self-improvement, giving full play to its greatest strength and issuing an invitation to "Just Do It" to everyone.

One of Nike's greatest strengths lies in its continuous product development. Nike air cushion and Dri-Fit fabrics have been invented. Keller said that the more innovative companies they are, the more professional they are for consumers.

He said, "if you often have

Consumers will be more trusting of you, because they feel that such enterprises must be knowledgeable.

The first product of Nike is only the first step in the long march. After countless inventions and innovations, Nike has pformed from a pure high-end sports shoe company into an all-around sports goods manufacturer, which has been spread all over the world, covering all kinds of sports.

Keller believes that Nike, one of the famous founders of Nike, is still involved in business and has won many trust points for the brand. In a questionnaire, the interviewee said, "I believe that knight's company will always hold a sense of responsibility" PhilKnight.

Keller stressed, "when the founder is still in existence, people will have a special respect for the brand, which is impossible for enterprises whose control rights have been changed for many times.

When his voice and image are still associated with enterprises, consumers will have more feelings for the company.