"Dream And Sail" Jordan Cup The Seventh China Sports Equipment Design Competition Entered Colleges And Universities

Organized by the Chinese Fashion Designers Association and Jordan sports Limited by Share Ltd, "the dream of sailing" Jordan cup, the seventh China sports equipment design competition, "sports equipment design professional knowledge lectures into the campus" activities, has recently been successfully concluded.

The lecture went to four higher fashion colleges, Academy of Fine Arts, Beijing Institute Of Fashion Technology, Tianjin University of Technology School of art and clothing, and School of art and design, Tsinghua University.

The main designer of this lecture is Mr. Huang Jieming, design director of the clothing and merchandise center of Jordan sports Limited by Share Ltd.

In the classroom, director Huang first shared with the students the development and evolution of sports equipment and sports equipment.

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The key elements of sportswear design, from the design of functional sportswear to the scientific research and development of professional sportswear, and the influence of thermal humidity, biomechanics and materials on sportswear are introduced.

At the same time, he reminded students that when designing sportswear, we should pay attention to the psychological needs of different sports items, the color discrimination of the host and guest fields, and the popularity of sportswear.

Finally, Huang gave a detailed answer to the questions raised by the students, and introduced the functions of several samples of professional sportswear.

"Before we thought about the design of sportswear, we mostly focused on the combination of surface elements such as shape design, color and popularity. After listening to the lecture, we improved our functional, fabric characteristics and comprehensive consideration of the environmental application of the designed clothing.

A large number of students at the scene heard a lot of lectures and expressed their intention to participate in this year's Jordan Cup sports equipment design competition. They helped them find the design direction of their entries through lectures. From the previous broad and boundless design, they had a more definite definition and more detailed considerations.

2008 is a critical period for the rapid development of China's sports brand. The Olympic Games not only led to the trend of China's national sports, but also made Chinese people more aware of the importance of physical fitness.

"According to the survey, the size of the Chinese sports apparel market in 2005 was about 25 billion yuan. Up to 2011, the market share of sportswear has exceeded 120 billion yuan, an increase of nearly 5 times.

Before such a rapid growth of market share, talent is a huge gap, especially the professional education of R & D personnel, design talents and higher education.

Huang Jieming explained that it was in this situation that Jordan sports Limited by Share Ltd took the responsibility of the leading sports brand and jointly organized the professional sports equipment design competition with the China Fashion Designers Association. So far, it has been the seventh year, and 152 winners have been produced. A large proportion of designers have quickly added to the post of sports brand designers. At the same time, some outstanding winners have chosen Jordan sports Limited by Share Ltd as designers, and have become the backbone of the company's design team.

The current "Jordan Cup" sports equipment competition will be closed in June 25th, and students or members of the society who are keen on fashion design can sign up for it.

The competition will be divided into two categories: clothing and sports shoes. The final will be drastic in Beijing in late October this year.

The contest will eventually award gold, silver, bronze, creative awards, and online voting to win the online Popularity Award.