Home Textile Industry Has Broad Prospects For Development, And Is Expected To Surpass Clothing And Occupy The "First Market".

Current domestic Home textiles Consumption accounts for only 20% of the total textile products, while in developed countries, especially in the United States and Japan, the proportion of household textiles is about 40%, which has exceeded clothing as the largest consumer area.

With the development of life, bedding and so on are no longer regarded as "durable goods". Its design has also changed from simple sleep needs to the pursuit of health and environmental protection, consistent with the overall home decoration style. Many fashion designers have switched to "home textile design", and a large number of international fashion brands are also moving to the home textile market. China's home textile industry is trying hard to catch up with the fashion industry.

However, with the continuous improvement of urbanization rate (China's urbanization rate has increased by one percentage point, it will add about 15 million urban population). Experts expect that home textiles will surpass clothing as the largest textile market.

　　 Trying to catch up with fashion

"Nowadays, bedding is becoming more and more fashionable whether it is design, color, or style, as well as the use of material and classical elements. Many designers try to advocate the fashion design of home textiles in order to subvert pure functional product design." Experts point out. The expert also believes that the market volume of home textile products such as bedding is expected to exceed that of clothing and become the largest textile consumption area.

Home textiles include a wide range of products, such as bedding, towels, quilts, curtains and cloth art. It combined with clothing textiles and industrial textiles to form a pattern of three parts of textiles.

　　 Home textile industry is the largest market in the world.

In the context of the abolition of the quota system, with the continuous upgrading of manufacturing costs, home textile enterprises continue to transfer to developing countries with cost comparative advantages. In the United States, Europe and other countries, middle and low end home textiles have been continuously impacted by developing countries and are in a state of atrophy. China, India and Pakistan are winning the market with cost advantage.

However, in the field of high-end products, the United States and Europe are leading the world's high-tech home textiles by implementing brand strategy, focusing on pre design, development and later promotion and sales, with their advantages in product R & D, design and innovation. Luxury knitwear And other high-end markets, and get high profits.

Looking at the world, the market share of the world's home textiles has reached about hundreds of billions of dollars. Among them, the United States and Europe are the largest home textiles market, consuming more than 40% of global household textiles. Followed by Japan, Australia and New Zealand.

In these countries, the consumption of household textiles has long been "three points" with the textile, textile and industrial textiles. Among them, the proportion of household textiles in the United States and Japan is more than 40%, which exceeds clothing as the largest consumer market, and consumption in Britain, France and other countries is also stable between 35-38%.

However, on the other hand, as the market matures, the United States, Europe, Japan and so on. Home textiles Consumption has reached a relatively saturated state, the growth potential of demand is limited, and the growth rate has slowed down. China, Southeast Asia and other emerging markets will become an important area for the growth of home textiles in the future.