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Korea'S 300 Fashion Apparel Brands March Into China As A Whole.

2012/3/8 10:44:00 20

Fashion Apparel Brand Fashion Apparel

In recent years, Chinese clothing market It is very lively. Foreign clothing brands such as "H&M", "C&A", "ZARA", "GAP" and "UNIQLO" (UNIQLO) have entered in succession. Today, Korean fashion brands are also unable to bear the pace of accelerating the pace of entering the Chinese market. The agreement will take the lead from Han Guodong's gate to the tourism special zone. 300 Korean clothing brands will march into the Chinese market as a whole. From 15 to 18 March, the first batch of 70 Korean brands will take the lead in the Changshu fishing city (China brand clothing center).


The responsible person of Jiangsu Changshu fishing city said that after the first 70 Korean brands settled down to the fishing City, they will take the fishing city as the bridgehead to expand the Chinese market and develop their agents and distributors nationwide. As the first incubation platform for the Korean brand to enter the domestic market as a whole, the fishing city of Changshu, Jiangsu, is also actively providing a series of related supporting measures for the operation of their domestic market. In order to cooperate with the first 70 Korean brands to enter the fishing City, we organized hundreds of agents and distributors in the Yangtze River Delta region from 15 to 18 in March with the first 70 Korean brands. Changshu fishing City Carry out specific docking to expand the domestic market for Korean brands.


It is understood that after 23 years of local business in Changshu, Jiangsu Shi De Wei Group successfully operated the subsidiary companies such as Shi De Wei sewing machine city and Shi De Wei network technology. After that, the people quickly seized the gold out of print business opportunity of the core business circle of the garment city, invested huge sums of money to build up the first fashion wholesale trade center in Changshu clothing business circle, which was the theme of the fashion trade trend, Changshu fishing city (China brand clothing center). Changshu fishing city has an area of nearly 30 thousand square meters. Fashion dress "Brand operation" is the purpose of running the business, subverting the traditional operation mode of the domestic garment specialized market, adhering to the core value of brand operation, building up the eight major centers for creating wealth, such as wholesale and retail, network and trade platform, brand headquarters, exhibition trade, logistics settlement, design creativity, chain incubation and membership Union, and builds two major projects, namely, brand operation center and leisure shopping street. It integrates wholesale, retail, brand, tourism, creativity, culture, network, exhibition, experience and fashion in ten formats.


In the next 2-3 years, the salvage town planning will help the Korean brand to achieve the fission growth in the domestic market, and help brands to solve the channel barriers and help the brand quickly seize the main two or three line cities in the country. In line with the business concept of "having one shop in the fishing area and travelling all over the country", the Changshu fishing city will adopt the advanced and standard innovative operation mode, and build the "fishing city" into a fashion trend integrating into the mainstream clothing culture, a regional headquarters base for garment brands and a trend in East China. clothing The purchasing base and brand incubator center.

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