Can The Market Structure Of Fancy Yarn Turn Beautifully?

Multicolored, soft and delicate horse hair yarn.

As in previous years, "the National Workshop on the technical progress of fancy yarns and fabrics" was held in Jiangnan City, Changzhou in December 2011. This is the seventeenth regular meeting of the fancy yarn industry, though it is a small one.

Prospects for export market in 2012 are worrying.

The organizer China Textile Information Center, the national textile product development center and the China Textile Engineering Society Information Specialized Committee have carefully planned many contents for the symposium. Sun Ruizhe, vice chairman of the China Textile Industry Federation and chairman of the China Textile Engineering Society, first brought the report on the strategic pformation of China's textile industry during the 12th Five-Year conference, and expounded the mission of the sustainable development of China's textile industry at the macro level.

Sun Ruizhe said in the report that the "12th Five-Year plan" and the "outline of the 2020 powers" of the textile industry have clearly defined the positioning of China's textile industry, the traditional pillar industries of the national economy, the important livelihood industries, the obvious competitive industries of the international competitive advantage, and the repositioning of the value of China's textile industry as an important part of the strategic emerging industries and an important driving force for the fashion industry.

Li Binhong, director of the national textile product development center and director of the fashion trend center, Zhang Wei, introduced and interpreted the trend of textiles in a timely manner.

According to the reporters, most delegates at the seminar talked about the development of fancy yarn products, and they were not closely related to downstream products, which had a great relationship with their long-term exports.

Wang Haishui, general manager of Suzhou Yatai Textile Co., Ltd., who has come to attend the conference every year, has always been arrogant. His "arrogant" capital is dedicated to developing high-end products of fancy yarns: "European brands specify our yarns".

However, "1~8 months ago, our company's orders were still full, and since August, I haven't got a decent list yet," Wang Haishui said.

In the face of the uncertain trade situation, which is now in Europe debt, the US debt crisis is becoming more and more serious, and the world economy is complex and changeable, smart young employers have begun to consider abandoning the industry and reluctantly turn their love to other fields.

Wang Yongsheng, the general manager of Hangzhou Hengsheng Chemical Fiber Co., Ltd., who has worked hard for the "foreigners" to develop fancy yarn products for many years, smiled reluctantly at the dinner table. He said to reporters, "in 2010, we may drop down to pick up some domestic market orders, that is, some big roads, but no way!"

It is understood that the fancy yarn, which is quite different from ordinary yarn, is mostly creative fabrics and garments. The products of 80%~90% are exported to China. Due to the differences in consumption habits and other factors, such textiles have not yet opened up the domestic market, and the product development and production of enterprises can only turn around "foreigners".

According to the data of China Textile Import and Export Chamber of Commerce, the number of cotton exports in 2011 declined.

In the month of 1~7, both textiles and clothing, though the volume of exports increased significantly, the number of exports declined.

Among them, the number of cotton yarn exports decreased by 23.9% compared with the same period last year, the amount increased by 13%, the number of cotton fabric exports decreased by 2.1%, the amount increased by 35.6%, the number of cotton knitted garments exports decreased by 0.9%, the export volume increased by 25.5%, the number of cotton woven garments exports decreased by 0.6%, and the export volume increased by 23.3%.

The increase in export volume is mainly due to the increase in export prices. However, most export-oriented enterprises are pessimistic and worried about this "growth".

Because, at present, the growth of export volume is mainly due to the rise of export prices, while the increase in export prices is less than the increase in costs, and the profits of enterprises do not increase or fall.

Even so, as the world economy slows down and the downward trend of European and American economies will not change in the short term, such growth will not be sustainable. In the second half of 2011, exports have shown a downward trend.

The prospect of export market in 2012 is worrying.

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Can a small industry make a big market?

Although fancy yarn is a small industry, its products are very distinctive. For a long time, there are many small markets in Europe. China has more than a billion people. Can it rely on the product structure adjustment of the enterprises to expand the larger domestic market?

From the face of Mao Jianrong, general manager of Changzhou Shen Yi Textile Co., Ltd., the reporter did not see the slightest pessimistic expression.

The company has been developing and producing fancy yarns with Taiwan merchants since the 80s of last century, and its annual output has reached 1500 tons.

Shen Yi's Ma Haimao textile products are unique. They choose the best South African Mahai wool strip, and use the German fancy twisting equipment to weave dozens of mohair yarn lines, such as lamb Ma Haimao, Ma Ma Hai, Cotton Horse sea, elastic horse sea, colorful mixed horse sea and gradually changing sea horse, which are widely used in famous clothing brands both at home and abroad.

Thanks to a good R & D team and a good grasp of the trend of the market, the business life is not bad.

Zhejiang Lida Modern Textile Co., Ltd. should be considered as a "big business" enterprise in the fancy yarn industry. In recent years, according to their rich experience in elaborating research and development products and expanding the European market, Li Da has placed their R & D targets in the domestic market in recent years, focusing on the interaction and interaction with downstream enterprises in the country, so that the fabric made of fancy yarns will extend continuously in the field of clothing and home textiles, including scarves, clothing, bedding, interior decoration and tourism products.

Mr. Li Zhiyuan, general manager of Kunshan Shun Feng Textile Co. Ltd., has a special liking for fancy yarn industry.

He believes that there is no sunset industry, only sunset products, this sentence also applies to the domestic market, as long as there are good products, enabling consumers to love, fancy yarn can be full of vitality in China's domestic market share of a larger world.

It is worth mentioning that in 2002, Wu Guangyi, the general manager of Haining Sura yarn Co., Ltd., who was involved in the fancy yarn industry, was the goal of the young boss to push the fancy yarns in the form of brand, but no longer the OEM and OEM.

In 2011, his company completed 100 million yuan sales, of which 30% were direct foreign trade orders and 70% domestic trade documents.

In the list of domestic trade, some are made of curtains and other interior decorations, some of which are supplied by brand manufacturers to make indirect exports of products.

Wu Guangyi told reporters: "at present, the turbulent economic situation in Europe and the United States has speeded up the speed of shuffling of our industry. In 2012, some enterprises will not survive until they fail, and some enterprises will win in competition by constantly improving their health and internal strength, and we will persist in brand self-improvement."

In short, fancy yarn, with its unique artistic language, spreads different styles and personalities in various textiles. The composite overlay of various raw materials has not only added a variety of technical content to the design of fancy yarns, but also won wide development space for textile end products with different functional applications. We have reason to believe that this textile flower will bloom in the domestic consumer market.