2011 Is The Turning Point Of China'S Footwear Industry.
Over the past two or three years, the whole
Shoe industry
The worship of "channel is king" has come to an unprecedented degree.
Quite a lot
brand
Indeed, we have tasted the sweetness of direct profit increase brought by "channel development".
The scale of channel competition inevitably leads to the continuous rise of costs such as store rentals and personnel salaries.
Coupled with the homogenization of products, the loss of profits caused by price competition, the potential drawbacks of the rapid growth of channel size will gradually appear.
According to the whole shoe industry's performance last year, I think 2011 is the turning point of China's whole footwear industry. It should be reflected from the following aspects. First, the expansion of the channel of "horse race enclosure" will be slowed down to a certain extent, from the original "enclosure movement" to "upgrading the profitability of single store"; two, the pursuit of brand premium capability is bound to demand.
Shoe enterprises
In R & D design, there is a greater investment to get rid of plagiarism and really seek breakthroughs from the product itself. Three, the continuous rise in the cost of sales under the line gives rise to a large space for the development of e-commerce and network sales, and the network will become a major brand.
channel
Four, in addition to sales, enterprises will pay more attention to the upgrading of soft power such as strategic control, organizational structure and corporate culture, because more and more business leaders realize that without strong backstage support for soft power, it will become more difficult for sales to perform better.
At the same time, it is not hard to imagine that in 2011, the whole shoe industry will further advance to both sides: better, better, and worse may be eliminated.
Because the rising cost of operation of the entire industry will become a thick gate, which will relentlessly block the brands with low added value, and also put forward a new development path for the whole industry's operation mode.
So far, China is a big shoemaking industry, but it is not a strong brand country.
For the whole local shoe industry, if we want to continue to develop, the scale advantage in a simple sense will be difficult to sustain. We need stronger brand equipment and the operational capability of each terminal.
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