Girls' Underwear Market Has A Bright Future &Nbsp, The First Choice For New Business Development.
There are many markets now.
Underwear
But most of them are designed for adults.
sexy
Fashion and charm.
At present, there is no underwear brand specially designed for adolescent girls.
Girl underwear is a branch of Chinese underwear market segmentation, when more and more companies or
brand
Products
Target group
Located in the middle and young age, some enterprises have cast their eyes on the distance, hoping to find a new direction of enterprise development by means of market segmentation and accurate positioning.
As a result, girls' underwear has become the first choice.
First, analyze the consumption groups from China.
Young people have developed into the majority of the population over the years. For the adolescent consumers, the market demand is very large because of the large population.
According to some data, when some brands enter the market, they have investigated the consumption habits of domestic girls, and found that the age of domestic girls began to wear bra, and these years tend to be younger. Because of the improvement of living standards, girls now have much higher stature than their original counterparts, and their physical development is earlier.
Coupled with the increasing economic performance of the people, the consumption power of female consumers has been further increased as the economy has surged.
After 90
Consumption consciousness
After awakening, its market
potential
Gradually expanding.
Two, from the female underwear consumption habits to analyze.
Now these consumption habits are slowly changing. As the only child girls, they also pay attention to their independence. They also have their own ideas about the brand and the purchase of underwear. Therefore, enterprises or brands need to increase the cultivation of the market.
rely on
In order to cultivate consumer loyalty to the brand.
Three, from the characteristics of market sales to analyze.
In recent years, the sales trend of women's underwear market is booming. Although more and more brands are entering the underwear market, competition is fierce. However, from the total sales volume, the sales of underwear market is increasing by twenty percent every year.
This is because, at the early stage of the underwear market, the consumer groups of its brand underwear are limited to urban residents, and the rural women who occupy most of the Chinese population are excluded.
In addition, after nearly thirty years of development in the underwear market, whether in the fabric, craft, market operation, tend to be perfect, so the brand underwear in the price, from the original "noble" to "civilians", so that more people can enjoy the underwear brought about by the curve.
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