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There Is No Perfume Smell In Fashion Circles - The Vernacular Fashion Market Vol23

2011/8/18 13:22:00 79


The pretext of an independent financial analyst is that since LVMH announced its 17.1% stake in Hermes in October 23rd, Hermes's share price has fallen from the high point of 202 euros to the lowest 139 Euro - probably the result of deliberate adoption of the open market operation by LVMH, because in November 30th, trading volume rose to 3 million shares, accounting for 2.8% of the total number of shares, and it should be LVMH. 3 weeks later, he announced that the shareholding increased to 20.21%.



Business is like this. The two people here are still brothers, and they are attacking each other.

The considerable sale of Hermes here is still in the DFS of LVMH. The two companies are talking about business. They have already begun to talk and fight.



When you are sick and you want to die, this is definitely a true portrayal of the fashion industry. Don't look at the bright surface. In fact, all the gorgeous clothes are all a capital.

We have studied since childhood, and all the money of the capitalists is stinking. Although I do not agree with this view, I can not smell a little perfume under the long brand names.



Hermes recently, the old shopkeeper Jean-Louis Dumas has just gone away. The Jean Paul Gaultier announced her departure from Hermes, but at the time when the family finally understood that it was difficult to start business and harder to keep in business, it was also knit by LVMH, announcing the acquisition of 14.2% of Hermes, plus the convertible derivative instruments on hand, with a total holding amount of 17.1%.



The next story is very civilized on the surface. Hermes came out to say that we are united and can unite for half a day. The Hermes family, which owns more than 70% shares, can get 14% of the shares by LVMH.

LVMH group also declares that we have no intention to enter Hermes. We just want to hold it for a long time.



If the ghost believes Bernard Arnault, his case is already higher than him.

In the summer of 1987, France's largest liquor company, Moet-Hennessy, merged with luxury brand Louis Vuitton into LVMH group, but the two sides immediately fell into a war of control.

Louis Vuitton and Bernard Arnault formed an alliance, hoping to suppress Moet-Hennessy, while Bernard Arnault took the opportunity to acquire LVMH 45% shares.

When Moet-Hennessy boss Alain Chevalier resigned in January 1989, he turned into LVMH chairman of the board. Louis Vuitton shouted regret.



Besides, in the war between LVMH and Gucci in 1999, when Bernard Arnault held more than 5% of Gucci shares, only legal notice was given to Domenico, or even its reputation as a defensive blow. Soon after January 25th, when Gucci shares in Bernard Arnault hands exceeded 30%, he began to disclose his goals and join the board of directors.



What can you convince me of such a person who yelled at me every day that I am not a wolf?



Of course, this kind of thing happens every day, but sometimes it happens in our gorgeous fashion circles. Those who only know beauty and ugliness can adapt to it for a while. They don't care who buys it. They care more if LV bought Hermes. Did his platinum bag go down?



Business is Business, one of my favorite words, when Tencent and 360 two friends fought for their lives, MSN and Sina moved to live together.

In fact, there is nothing but a sense of human touch.

Think of those artists who are good, maybe two people curse each other today, but tomorrow, if someone suddenly dies, maybe he will drop a few tears for him.


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