Jolin Is Popular With &Nbsp; She Is Invited To Endorse Fashion Phones.

In the communications industry, koobee mobile, known as the "fast speed flying kid" reputation, has recently invited Jolin, the spokesman for Asia's changing day. On the afternoon of July 9th, koobee held a press conference with Jolin at InterContinental Shenzhen Hotel. It is reported that inviting Jolin as the spokesman of the image is another major move of koobee's strategic development. It is of far-reaching significance for koobee to become the first brand of fashion mobile phone at an early date.

At the press conference, there were still doubts about how koobee, a rising star, could be popular with several fashionable mobile phones launched in the market for more than two years. For this doubt, koobee chairman Chen Kaifeng is confident and calm: "whether it's mobile phones or other products, I think quality is the market, the best shortcut for rapid development. Koobee, as a rising star of domestic mobile phones, has achieved more than two years of great changes from Shenzhen to the whole country, from rural to urban areas. It's not just a deep insight into young men and women who love fashion music."

"The more important reason is that it is favored by young men and women by relying on the independent innovation research and development system and the product concept of" fashionable fashion, exquisite workmanship, outstanding selling points and excellent quality ", especially the excellent product quality. If I can use three points to summarize the shortcoming of koobee's recent development, it is: quality, quality, or quality "

It is understood that Shenzhen cool communications equipment Co., Ltd. is a commitment to mobile communications terminal products R & D, production, sales and services in one of the modern high-tech enterprises.

The company is headquartered in Shenzhen, and has many research and development institutes including Shanghai Research Institute, Beijing and Shenzhen Research Institute. It has a research team of nearly 300 people including Ph.D. and master's degree, and has the research and development strength of 3G, 2G mobile phone products and tablet computers such as TD-SCDMA, WCDMA, EVDO, GSM, CDMA, etc.

On the basis of insisting on independent research and development, Open cooperation It has established a strategic partnership with MTK, Qualcomm, WOLFS ON, YAMAHA (YAMAHA) and other world famous chip companies and device suppliers.

With strict and efficient quality assurance system, coolby communications has been recognized by international authoritative quality certification bodies, and has passed ISO 9001:2000, ISO14001, OHSAS 18001 and QC080000 certification.

At the press conference, insiders thought that the mobile phone market today. Homogenization Serious, many communication businesses are worried about the future development. When asked about the future development of koobee, Chen Kaifeng, chairman of koobee, said: "the competition in the mobile phone market is fierce, but there is still confidence in the future development of koobee.

In the direction of this brand management strategy, koobee broadcast in the prime time advertisements of provincial satellite TV, such as Zhejiang satellite TV, Jiangsu satellite TV, Guangdong TV, Heilongjiang satellite TV, Qinghai satellite TV, Hebei satellite TV, etc., and co operated with the "breaking the pot to guess the end", the Qinghai satellite TV talent show "flower and flower Duo", and opportunistic launch of the "butterfly flower" series of mobile phones, highlighting the fashion, trend, vitality and individuality of koobee mobile phone brand, which is popular among young consumers.

About koobee's next development strategy. We put forward the slogan of "tree front-line brand, building model city, speeding up Beijing Guangzhou line and galloping across China", and the eight character policy of "design, integration, quality and brand". In order to expand the market share and enhance reputation, we will enter the field of "fashion smart phones".

When reporters asked whether "fashion smart phones" could create market miracles again, koobee chairman Chen Kaifeng's view was: "the market lies in the insight, and also in the lead." Data show that in June 2011, China's smartphone market users reached a record high of 83.1%, and its market heat is evident.

"There is no big phone in the field of" fashion smart phone ". This shows that the market is still relatively vacant. With the popularity and reputation of koobee in recent years, and the demand for quality all the time, and with Jolin's endorsement this time, it should be said that koobee's determination to take the" Shang Zhineng mobile phone "is still very firm. Koobee's next goal is to lead the fashion with intelligence, or lead the intelligence with fashion. Step by step, koobee will become the first brand of fashion mobile phone.