Hu Rong: A Fashion Designer Who Can'T "Do Whatever He Wants"

He graduated from the College of Fashion of Donghua University in 1997 and has successively served as the designer of Shanghai Yifei Clothing Co., Ltd. and the chief designer of Sanyi Fashion Co., Ltd. In 2000, she founded DECOSTER, a personal designer women's clothing brand, and quickly established a firm foothold in the mayor of Shanghai. In 2003, she entered four first-line department stores in Shanghai, namely Hongqiao Friendship, CITIC Pacific, Isetan in Meilong Town, and Dongfang Shopping Mall, and set up more than 60 counters and stores in first-line department stores or shopping centers in major cities across the country, DECOSTER is developing the Japanese market and the Australian market is also under planning.

Hu Rong's DECOSTER has a strong rational spirit, fashionable, essential and concise. In particular, light coffee and light gray have a kind of refined texture, especially suitable for natural and independent women. She said that what she wanted to cultivate was a delicate and exquisite charming style.

The only women's clothing brand registered by Shanghai Shiyi Clothing Co., Ltd. has set up more than 40 counters and stores in major cities nationwide since the first counter was set up in March 2000. DECOSTER is a fashion women's clothing brand created for busy, independent, open, fashionable and mature urban women. Pursuing fashionable and elegant temperament is the eternal goal of DeShi.

DECOSTER's knitting has always been its strength, and it is often the best looking style in a season. Generally speaking, knitting is the best way to show your figure. The knitting design of Deshi clearly reflects this advantage. It is rarely square and upright. All cut pieces are properly waisted. But pullovers seldom use roving and coarse stitching, and women are delicately depicted on the upper body. It will try some tricks, but only in local embellishment, does not break the overall simplicity. Occasionally, I also use some beads and sequins. When I use them, they are very beautiful. People want to buy a second one after buying one.

In terms of color, there are ivory white, beige, light coffee, and of course, black is absolutely indispensable. In terms of style, there is an inverted super wide neckline that exposes the fragrant shoulder and sexy collarbone. Wearing it to an appointment at night can show your innocence and innocence. The noble side. There is another one. It has designed a unique collar, which can be casually put on the neck, like a large ring collar, and can also be wrapped on the shoulder, becoming an elegant shawl. Deshi, let every woman wearing it touch a little Shanghai women's holding and elegance.