Shenzhen People Go Shopping In Hong Kong

"Going to Hong Kong for soy sauce" is against the background of rising prices last year, Shenzhen People go shopping in Hong Kong. However, according to the Shenzhen Retail Industry Association and 10000 people market The survey report on "shopping in Hong Kong" published by the survey company in November 2010 shows that since 2010, 11.41% of the respondents have gone shopping in Hong Kong / Zhongying street, mainly high-income groups with bachelor degree or above. Among them, about 20% of them go shopping in Hong Kong at least once a month, and more than 80% of consumers occasionally go shopping in Hong Kong.

In order to understand the consumption tendency of Shenzhen residents in Hong Kong, the Shenzhen Retail Industry Association and the 10000 people market research company conducted a survey on "shopping in Hong Kong" in November last year, with a total of 2029 valid samples completed, according to Hong Kong Wen Wei Po. According to the "special shopping proportion" survey, since 2010, Shenzhen citizens have been shopping in Hong Kong / Zhongying street, accounting for 11.41%, of which 10.0% have been to Hong Kong and 2.21% have been to Zhongying street. Among these respondents, 19.36% of them often go shopping in Hong Kong / Zhongying Street (at least once a month), and 80.74% of them occasionally go shopping in Hong Kong / Zhongying street.

From the corresponding analysis of "shopping in Hong Kong" and consumers, the higher the income and education background, the more people go to Hong Kong shopping The higher the proportion, the higher the frequency. Among them, the group whose monthly income is 6001-10000 yuan, besides the main commodities, cigarettes / wine / tea are also the main commodities they buy; besides clothing, leather goods / bags, digital products, cosmetics and jewelry, luxury goods are also their main commodities.

In the aspect of shopping, the proportion of shopping for cosmetics and bags was the highest, accounting for 20.36% and 11.33% respectively.

As for the reasons for "shopping in Hong Kong", the survey shows that there is a great correlation between the reasons and the goods they buy. The main reason for buying luxury goods is that Hong Kong has more international famous brands, the price of the same goods is cheaper than Shenzhen, the choice of product styles and the degree of trust in goods; the main reason for buying clothes and leather goods and bags is that the price of the same goods is cheaper than that of Shenzhen and there are more choices of product styles; The main reasons for purchasing milk powder and children's products are that the price of the same commodity is cheaper than that of Shenzhen, there are more choices of product styles, and we trust the products produced by the original factory.