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A Question That All Innovators Have To Ask

2010/12/4 16:43:00 67

innovator

I always hope that I can develop better products at a lower cost and faster.

Successful innovators will constantly innovate and create new values.

But the most rewarding innovators understand that they have to ask:

What kind of person do you want to be in this innovation?

Facebook wants you to attract, win and manage a social network of friends and acquaintances, and share and expose your life more openly.

Google (Google) hopes that you are always willing to spend a bit of time knocking on your keyboard to explore anything you may be interested in.

IPad hope you are willing to set foot in the digital entertainment and information tour anytime and anywhere.

Kindle wants you to be a super bookworm, loving reading, annotating and sharing books and magazines.

All real innovations require that you want to be the other one.

The best and most lasting innovation will turn you into another person.

What's the problem with WAL-MART's innovation? Wal-Mart, a retail giant based in Bentonville, hopes you can buy their favorite brands every day at the best possible price.

What is the problem of innovation in Taghit (Target)? This firm in Minneapolis (Minneapolis) expects you to appreciate the value and attractiveness of high quality and high value design. You are both a consumer and a connoisseur.

The question of innovation

"It is not only necessary to think about the best way to create an innovative brand; its clear purpose is to pform its users.

This is the breakthrough.

Innovation is not just "increasing value"; it fundamentally reversing ideas and behaviors.

Henry Ford (Henry Ford)'s mass production vehicle Model-T is a great innovation, but his biggest contribution is to enable ordinary people to drive their own cars.

Subsequently, Alfred Sloan (Alfred P. Sloan) further matching owners and market segments, adding to this change.

TOYOTA's Toyota (s Prius) and today's "green" car innovation is not just an ingenious myth of science and technology, but also a global initiative to call for motorists to enhance their sense of environmental protection and responsibility when driving. Is there any doubt about this? TOYOTA's "innovation question" is that you have to maintain the sensitivity and adaptability to the environment like your own car.

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The inspiration of "innovation question" is inspired by the works of Marshall McLuhan, Harold Innes (Harold Innis) and Neil Bozeman (Neil Postman). They are media theorists and critics who have made unremitting exploration of how media changes affect the mode of thinking. Marshall Mcluhan,

What does the media ask you to do? Books require you to sit down and read the views from word to word and from page to page.

The radio requires you to listen carefully, then use your imagination to form images in your mind to fill the blanks of words and music.

TV...

Uh, TV only asks you to lean on the sofa.

Focusing solely on characteristics and functions and taking them as the starting point of innovation is a way of doing things.

Analyzing whether consumers like an innovation or how they use and abuse innovation is misleading the real power and impact that innovation can bring.

Emphasizing innovation

Profit

and

Value proposition

It has just entered the exhausting marketing mode centered on brand and customer segmentation.

For innovators, there is a better and more effective way to design and build innovative activities. It is to openly challenge themselves and discuss what kind of people they want to create.

What are the attributes of this problem? Do innovators ask users to spend more time with friends or family members? Do they ask users to relax or become more nervous? Do they want to learn new knowledge or rely on intuition to understand the inside?

Even if it's a weird innovation, do not belittle or ignore: what kind of person does "carton packaging wine" require customers to become? What kind of people do McDonald, Happy Meal, have been banned in San Francisco now, and ask parents, children and family members to become what? The question of innovation explores the distinctive essence of innovation: the challenge is not to define and design the best innovative products, but to determine what kind of people these definitions and designs want users to become when innovation is fully integrated into user life.

When Steve Jobs (Steve Jobs) or Jeff Bezos (Jeff Bezos) dedicate their innovation achievements to the world, you know that they are not just letting billions of consumers buy and use their products and services.

They ask users to become another person, a brand new person, and have different senses and feelings for the interaction between technology and the world.

I think that's why they can do so well.

My innovative question is: what kind of innovator do you think this article requires you to become?