Women'S Clothing Shop Decoration Must See: Women'S Clothing Store Decoration Skills Sharing

Just like clothes are human faces, decoration is the face of a shop.

What we are going to learn today is

Decoration skills, clothing store decoration style.

First of all, let's take a look at some of the clothing shop renderings. These dress shop decoration effects have great effect on us.

"Three key" for clothing store decoration

The three basic elements of store interior space are commodities, consumers and buildings.

To grasp these three basic points is the key to the success or failure of the design.

Commodity and store interior design

Measuring store

The direct standard of good and bad is to see the quality of merchandise sales. Therefore, making customers the most convenient, intuitive and clear way to "contact" goods is the primary goal.

When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition.

The analysis of commodities can start from the following points.

First, the size and type of commodities: how large the size of similar products varies, for example, there are both huge piano and delicate harmonica in the musical shop, and the goods in bookstores and optician stores are basically the same.

This kind of amplitude of variation causes different sense of space, and the products with large change range are rich in display, but it is also easy to cause confusion. When designing, we should emphasize order and reduce artificial decoration elements.

Goods with a small change range are arranged in neat order, but easy to fall into monotony. When designing, they should pay attention to changes and increase decorative elements.

Second, the shape of the commodity: the shape of the same commodity changes much, the space feels lively, but it is also easy to mess up, such as a toy shop.

If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.

For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.

Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere.

In addition, the shape of commodities is also changeable.

For example, clothing stores use models to create colorful images.

Models are often the main elements of a fashion store.

Third, the color and texture of products: the color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible.

In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and plucent features to attract customers.

Fourth, commodity groups and individuals: whether the commodity appears in the form of groups or individuals, has a great impact on the purchase of customers.

Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.

Asymmetric group processing will give people the impression of "rush".

As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.

Fifth, the character of commodity: the character of commodity determines the style of interior design.

It's a fashion store.

The freshness and elegance of the youth casual shop are quite different from those of the casual shop.

The harmony of style and management characteristics is directly related to the sale of goods.

Two. Consumer behavior psychology and store interior design

First, consumer behavior and psychology in stores.

Business Psychology divides customers into three categories.

(1) purposeful shoppers.

Before they enter the store, they have already bought the target, so they have a clear gaze and clear footsteps. Second, there are selective shoppers who have a certain range of attention, but they also pay attention to other products.

Their pace was slow but their gaze was concentrated.

Aimless visitors who go to shops have no definite goals, slow pace, lack of concentration and irregular movements.

The proportion of three customers in different stores is different.

Named purchase

For example, many customers of drugstores receive purposeful shoppers, and the interior layout should be functional first.

Customers choose to buy industries within a certain range, such as stationery stores, food stores, etc.

Attention should be paid to order and order.

Compare selected industries, such as

。

The design should make the space environment attractive.

Through tracing investigation, we can draw the customers' action trajectories in different types of stores, which can provide a basis for interior design.

The psychological activity of consumers when shopping is a comprehensive reflection of their own needs and objective effects.

The objective of our research is the impact of external environmental stimuli on customers.

The following are eight stages of the psychological process of consumer buying activities.

Generally speaking, when consumers enter stores, most of them go through a series of psychological processes, though sometimes not so obvious.

In store interior design, we should aim at the series of psychological activities of consumers to formulate countermeasures so as to enable him to successfully achieve shopping activities.

Second, cognitive process and visual psychology.

From the above analysis, we can see that the beginning of a series of psychological processes is "attention", which requires that commodities should have a certain intensity of stimulation to be perceived. According to the principles of visual psychology, we can take the following countermeasures:

1., enhance the comparison between the merchandise and the background.

There are many kinds of visual information in the store, so people can only choose a few to identify objects.

According to the principle of visual psychology, the larger the difference between object and background is, the easier it is to perceive. It is easy to see objects with color on the background without color, and objects that are easy to notice in dark background.

For example, in the interior design, use dim colors and low lighting, and use the light to project the light onto the merchandise, so that the customers' eyes are attracted to the merchandise.

For example, light goods are based on dark walls, while dark goods are based on white shelves, which are used to highlight goods.

2. master the appropriate intensity of stimulation.

In addition to highlighting goods.

Advertisements, neon lights, TV and so on are also used to attract customers.

But stimulation can not play a role beyond a certain limit.

The greater the number of signboards, the less likely the relative attention will be paid to each item.

Experiments conducted abroad have shown that the possibility of attention is much faster than that predicted by people who only focus on quantity.

An increase of second signboards will not halve the possibility that the first signboard will be noticed, while the influence of the third signboards will be greater. When the fifteen blocks are taken, the possibility of a particular signboard being noticed is considerably less than fifteen points.

Experiments show that the average person's visual attention range is not more than seven, for example, the letter can be displayed in a short time. The average person can only see about six. This is very useful for us to reasonably determine the number of commercial signs and advertisements, the number of counters and the division of space in interior design.