Opening A Clothing Store Is Very Important.

　　 terrain It is a supplementary condition for war. Horse horse The defeat of the Street Pavilion is also due to a lack of understanding of the land. It can be seen that topography is an important factor that affects the outcome of a war. It is not as good as the right place. For clothing shops, "land" is equally important. When you choose a storefront for your brand, if the location is not ideal, even if you do very well in future exhibitions, shopping guide management, ordering, and so on, it is difficult to have an ideal sales performance, so the importance of "land" can be seen.

Effective person flow

When you shop, you can only see people's flow or rent, which may lead you to one. misunderstanding 。 Human traffic is important, but more importantly, the volume of people in the lot is not the effective flow of your brand. So, what is effective human flow?

1. Mainstream traffic is consistent with brand positioning.

Generally, in big cities, they are naturally divided into two main commercial streets according to brand positioning. One is suitable for middle and high class women's wear and one is suitable for casual wear. For example, casual wear in Shanghai is mainly distributed in Nanjing Road, and the middle and high class women's clothing is mainly distributed in Huaihailu Road. In general, there is only one main commercial street in small and medium-sized cities, but most of them have a natural division. The first half is mainly leisure wear and sportswear, the middle section is mainly men's wear, the second half is mainly women's wear, or one side of the road is casual wear and sportswear, and the other side is high-end dress. Generally speaking, the most concentrated streets or sections of the casual wear are the most expensive local rents and the most crowded neighborhoods.

In the process of site selection, we must first make a clear positioning for the brand that we join, then we will find the blocks that match the flow of our main brands with our brand positioning, instead of blindly measuring the quality of the lot through the size of the flow and the rents of the people.

2. The purpose of customers' walking

Sometimes, even if the flow of people in the lot is large, it is also consistent with your brand positioning, but the result of shop location is still not satisfactory because the customer's walking purpose is not good. For example, some large supermarkets (such as Carrefour, WAL-MART, etc.) have larger traffic volume, and supermarkets will also open up a part of marketing strategy to make clothing stores, because casual and impulsive buying of casual wear and sportswear brands will often play an ideal role.

But for some supermarkets with the same traffic flow, some dealers set up clothing stores because of the large flow of people in supermarkets. However, due to the overall positioning of the supermarket and other reasons, there is no commercial atmosphere for clothing management, so the effect can be imagined. The reason for this is that the customer group of the business circle is buying the general merchandise for the purpose of walking.

Two. Relationship between lot and area

When shops are located, the area is also important except for lots. The ideal shop is, of course, a first-class location, a shop with double facades and more open rooms.

So, which is more important for the lot and area? It depends on the development process of the brand and the strength of the brand. For brands with high popularity or high price positioning, the area is larger than the lot. First, the brand does not need to do too much publicity. Some customers will come actively because of the brand. Secondly, the large area can make the image better, and is more conducive to the image of "big brand". For a well-known brand, the role of the lot is larger than the area, because this brand needs a lot of people to contact the brand and recognize the brand. Therefore, when you can't find a satisfactory lot and area, you can make a judgement based on the actual situation of your brand.