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Face Accessories Enterprises And Fashion Designers

2010/10/11 13:58:00 55

Fabric Clothing Business

Surface accessories

enterprise

Often faced with this embarrassment: R & D team invested a lot of costs, and the series of products that they worked hard to develop were hard to get the favor of clothing brand customers. Even if the products were in line with the trend, it would be difficult for them to get the trust of customers and escape the fate of being choosy.


Young designers have to face the fact that they are trapped in capital and resources, and many design ideas have no chance to be realized. Wu Yi has no place to perform, or they feel good about themselves.

works

But it is hard to become a product with a certain sales volume, and can only be hung up in the shop window.


To this end, the "vanguard design and release" platform built by China Fashion alliance is made by making surface accessories enterprises.

clothing

Designers collaborate in the implementation of "two way commercialization": let garment designers design and apply products from the perspective of surface accessories users. In the process of cooperation, fashion designers pour more fashion expressions for accessories and accessories, and enterprises provide designers with capital and resources support to help designers achieve design ideas.

The vanguard design and release platform for professional brand customers will examine the fashion of accessories and the market of designer's works with the eyes of customers and markets.

Driven by this "two-way commercialization", enterprises and designers of surface accessories can get their commercial value through cooperation.


Most of the sales staff of face accessories business think that from the day of sales, they have to start to see the "face" of clothing brands.

At this time, their status is "salesmen".

There are also some enterprises that face accessories are positioned as customers' "proofing machines". Customers are like brains, thinking and designing, and accessories enterprises are like hands and feet, making and producing.

Enterprises with surface accessories have never been able to grasp the initiative of the market.


For this reason, the Chinese fashion alliance hopes to change the concept of enterprises and enhance the fashion and expressiveness of the products through the cooperation between the accessories enterprises and the fashion designers.

To build a more trusting and mutually beneficial cooperation state for the enterprises and clothing brands of noodle and accessories, so that the sales mode of the noodle and accessories enterprises will gradually shift from "selling" to "shopping guide", extending the value of the product development links to the client to maximize the value.


The problem of "disconnect between design and market" in fashion designers is also expected to be improved in this cooperation mode.

The Chinese fashion alliance will become an incubator for young designers to accelerate the devaluation of designer's works.

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