Fashion Innovation And Technological Innovation Complement Each Other.

NetEase fashion: what are the characteristics of fashion trends in China?

孙戈：如从高端品牌到低端品牌划分，归纳起来我认为有以下三种特征：国内大多高端品牌的产品设计一般紧跟国际潮流，倡导奢华与复古，但在有些产品的设计元素与细节上，国外目标品牌的痕迹过重，且缺乏时尚风格与创意形式的延续性和唯一性;中端品牌的产品设计是最具时尚风潮的，并提倡自然与环保的设计理念，形式多样，定位准确，努力构建品牌产品开发团队，是中国服装业中最具竞争力的，但在整体产品的设计中对趋势的表达还不够从容;低端品牌的产品在设计上不管流行与风潮，抄得、仿得、贴牌只要好卖，不看货只看钱，不要品牌形象，卖场从20—50岁的产品都有，品牌定位混乱，但生意还算兴隆，我想这就是今天的中国吧。

NetEase fashion: for the current 80 and post-90 consumer groups, do you think fashion casual wear should embody those elements so as to keep up with the fashion demand of mainstream consumer groups?

Sun Ge: after 80 and 90, the fashion consciousness of the consumer group is ahead, emphasizing individuality and self, pursuing quality and style; for fashion casual wear, there should be a diversified development trend. The design elements can be divided into: business, sports, neutral, fashionable, avant-garde, sexy, elegant, nostalgic and so on. Material elements should be embodied in natural, technological, regeneration and other forms of natural, environmental friendly and comfortable low-carbon lifestyle. In short, lifestyle determines the aesthetic trend and consumption concept.

NetEase fashion: how do you think that the fashion innovation of the industry chain can be synchronized with technological innovation? How will the design function as a productive force achieve more significant results?

In the new situation, our industrial development must be changed from manufacturing to manufacturing. The innovation of industrial chain is also an important way to enhance industry. In terms of garment industry, fashion innovation and technological innovation are complementary to each other in the development of industrial chain. It can be said that fashion innovation concept will continuously Guide and promote technological innovation, but if there is no innovation in technology, there will be no real fashion innovation. Then, fashion innovation is not only the upgrading of brand product design in garment industry, but also the real upgrading and technological innovation in textile, leather, accessories, logistics, information, and market links, so as to make the industrial chain form a benign circular development. Sun Ge: This is a big problem. Simply speaking, China has already completed the pition from planned economy to market economy.

As the role of productivity, the main embodiment is innovation. If there is no innovation, how can we talk about it?

And fashion.

I remember a few months ago when she talked about the impression of China in her studio and visiting Spanish fashion designer, she said that the magic and great country loved Chinese food culture, tea culture and traditional Chinese medicine culture. It was very interested in Beijing Opera Art and dramatic costumes, but it didn't feel much about our fashion industry. It seemed that there were some features missing. But when she saw a bunch of red origami lanterns decorated in my workroom, she said: these origami lanterns have the impression of Japanese clothing.

Then I talked about the style, nature, comfort and fashion of Japanese costume design.

We are a great power with 5000 years of brilliant culture. Design is the carrier of culture. Originality is the value of design. How to integrate cultural characteristics with fashion trends accurately reflects the concept of natural, environmental protection and low carbon life advocated by modern people. Only in this way can our brand and our design achieve remarkable results.

NetEase fashion: your fashion competition for color spinning originated from a yarn manufacturer. How do you see it and how to evaluate it?

Sun Ge: the development strategy of Huafu color spinning Limited by Share Ltd is forward-looking. By building the design competition platform, we will explore talents, lead the industry, publicize the brand, and lay a good foundation for developing a larger market in the future.

NetEase fashion: what are your hopes for the fashion design competition? How will such a design contest affect fashion design?

Sun Ge: I hope this design competition will not be a flash in the pan. There must be continuity and extension. That is to say, enterprises should further cooperate with professional colleges and universities, and push the latest products of color spinning to the classroom, and interact with professional teachers and students in substantive product development and Practice.

Make professional colleges truly become the scientific research base and high-level talent pool for enterprise development.

Fabric is one of the elements in costume design, and how to choose it?

The use of fabrics to better reflect the concept of clothing design is an important criterion for measuring the professional level of a designer. But most of our professional colleges and universities only let students draw the concept of design topics, and they lack the links to complete the design conception. The students' knowledge of fabrics is only through the so-called clothing material course. Its content is to introduce fabrics, such as spinning, weaving, printing, dyeing and more traditional fabric characteristics. Students have no concept of fabric design, lack of basic quality as a fashion designer, and few control over fabrics.

Most of the students in the graduation design are used to draw designs first and then look for fabrics. After that, they often suffer from fabric problems, but they can no longer modify the original design.

Therefore, such a design competition can adjust students' design ideas, organizers provide fabrics and colored yarns, students can not only express their own design ideas according to the characteristics of fabrics, but also design their fabric texture to better finish their style positioning, so that they can get closer to the work process of professional designers through competitions, and it is worth promoting.