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Domestic Shoe Industry Brand Explores "Fast Fashion" Mode

2010/9/28 11:06:00 99

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Brand Fashion Shoes Enterprises

September 28th, from crisis to international

brand

The fast fashion trend represented by ZARA and H&M is sweeping the globe, and its fierce momentum can not be resisted.

And at home, some shoe brands are on the road of exploration.

fashion

"To win quickly, relying on its unique supply chain management," fast, small, diversified "mode, on the one hand, is in line with the demand for personalization, on the other hand, it is also a product of the current saturated economic environment.

It is with foreign investment "

Fast fashion

China's local shoe and clothing enterprises are gradually feeling the pressure of planning and pformation.

Insiders pointed out that "if China's local shoes and clothing enterprises want to learn foreign capital" fast fashion ", we must first break through the channel obstacles.

"Shoe king" BELLE has recently entered the "fast fashion" mode of penetration. It is understood that in Guangzhou, the first one-stop footwear fashion chain store "sidewalk" also opened recently.

In BELLE's more than 60 new stores nationwide this year, BELLE is still trying out a new concept store, m ap by Belle, besides the sidewalk shop. The first model store has been opened in Dongfang Baoshi square with an area of about 1000 square meters.

In the face of increasingly fierce market competition in China, Wang Baili, from product, brand to channel mode, is taking a different way.

With BELLE speeding up the "fast fashion" process, it is foreseeable that in the near future, the main battleground of women's shoes competing in the fast fashion field will be BELLE's world.

At the same time, Hengda also announced that the future of shoe industry should be super strong technology.

innovate

Ability and fashion creativity.

It is not only a comfortable and healthy product, but also a fast fashion visual feast.

Therefore, we should adjust our strategy to pform and upgrade the new mode of technology intensive fashion industry and start promoting the fast rising mode.

It is reported that Hengda can only achieve 2 hours from creative design to sample completion.

The production of products has been shortened from 3-6 months to 15 days from design to listing.

The group develops more than 10 thousand new products every year, and more than 5200 kinds of products are listed.

Wang Jiwan, President of Hengda Group, said that the pformation and upgrading of the technology intensive fashion industry is an inevitable outlet for China's shoe industry to break through.

The Chinese shoe industry must get rid of the current situation of relying solely on resources. "

With the increasingly diversified pursuit of people's lives, people's personalization is coming to an instant. It is this huge market opportunity that gives shoe companies the spirit to take up the pace of "fast fashion".

This scene is inspiring, and the "fast fashion" mode of the international brand has aroused great repercussions in the domestic footwear industry. This indicates that shoe manufacturers will take a new step on the basis of the "fast fashion" strategy.