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The twelfth Dongguan international shoes exhibition will be held on October 28th -30 at the Guangdong modern international exhibition center.

As an important business platform for the footwear industry, the fashion show will be an innovative activity this year, the popular activity of the Dongguan shoe show.

It is reported that the organizers have joined hands with the famous Chinese model company, New Silk Road, to create a new set of T sets, a fully closed theatrical stage, a huge color screen background, and a double track video. The whole show runs through the main line of "looking for shoes of true love". While interpreting the Chinese brand, it also brings more value and publicity opportunities to the brand.

There are deep reasons for this exhibition's attention to brands.

When Zhu Yulun analyzed the footwear industry, he believed that with the further recovery of the global economy and the gradual warming of the shoe market, the Chinese footwear industry should further develop towards the direction of product innovation and brand promotion. As an important business platform for the footwear industry, the Dongguan international shoe exhibition shoe machine exhibition will lay a good exhibition this year to release fashionable and convergent buyers.

Under the economic warming, Zhu Yulun bluntly pointed out that the recent rise in wages and strict environmental protection requirements and the comprehensive cost of shoemaking enterprises have been rising. The footwear industry must develop towards the direction of product innovation and brand promotion.

Therefore, manufacturing enterprises must upgrade and pform, so we must create their own brand and design and enhance value-added services.

First invited overseas buyers with British media

The twelfth Dongguan international shoe exhibition is mainly focused on overseas buyers.

It is reported that this exhibition is the first to cooperate with the British media ExpoPromoGroup, through which it will invite buyers from Europe, the United States, Japan, South Korea, Russia, the Middle East and South Africa to participate.

ExpoPromoGroup will promote the exhibition in all directions on the Internet, and will also invite buyers by using their database. It is believed that more buyers from all over the world will be brought to the exhibition.

Yesterday's press conference also revealed that this year selected audiences from Japan, Korea, Singapore and Malaysia to focus on promotion, inviting local famous shoe chain stores, department stores, traders, distributors and so on to be VIP buyers.

At the same time, through the German GDS exhibitors and buyers data resources, the exhibition will be promoted to the whole world, so that buyers from all over the world will know exhibitions and exhibitions.

Zhu Yulun disclosed that in order to strengthen the match between domestic buyers and exhibitors, the organizers held the first trade match buyers group with Huicong leather and shoes net for the first time, and invited and arranged buyers to meet with exhibitors at the exhibition site to find suitable business partners.