Italy Shoe Marketing Center Settled In China For The First Time

In Wuhou District, Chengdu, the capital of Chinese women's shoes, the Italy shoe marketing center "IFG" first settled in China.

It is understood that Chengdu "IFG" covers an area of 4000 square meters, is expected to be held in September 28, 2010 and "Wuhou direct shoe city procurement Festival" opened the same period.

The opening of "IFG" has an integral role in promoting the internationalization and diversification of Chengdu's image and enhancing the industrial upgrading of the "women's shoes city of China" and the brand development of Chengdu footwear industry from image to quality.

Yi Shang is positioned as the first largest direct selling shoe selling center in Italy with the largest brand and the richest brand. It adopts the business mode of "flagship flagship store" and "direct selling center" to remove complicated intermediate procurement and agency links, and uphold the three principles of "100% Italy manufacturing, high quality and low price", so that the "Italy design, Italy manufacturing and Italy brand" which once were impossible to fly into ordinary people's homes.

The creation of IFG has made Chinese consumers feel the "zero time lag" and "zero distance" feeling of Italy fashion. At the same time, it has opened an effective channel for Italy brand to enter and develop the Chinese market better and faster, and expand the fastest growing and most potential consumer market in the world.

It is reported that "IFG" will introduce nearly 100 Italy first-line and second-line brand.

We plan to invest in five direct selling centers of Italy brand alliance in mainland China. Chengdu is the first one to be a sample store in China.