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What Does The Selection Of Famous Brand Products Bring To Consumers?

2010/8/17 9:32:00 61

famous brand

What exactly does the product selection bring to consumers? China's famous brand in the past few years.

Selection mechanism

What is the performance of the evaluation method? What direction will the adjustment of the selection method turn to? In view of the problem of the upcoming selection mechanism, the paper conducted a survey in written, telephone and network ways.

A total of 200 questionnaires were distributed to the survey. The respondents included a variety of identities, including clothing business owners and middle managers, economic research scholars, and ordinary consumers.

According to the survey results, 23% of the respondents reported that the products were often unworthy of the name. Most of the respondents said that the products were occasionally dissatisfactory, while only 13% of the respondents believed that the brand was reliable, and 13% of the respondents had other views.

As for the determinants of China's famous brand selection, consumer reputation, reputation and market influence are regarded as the three main factors.

This fact also shows that in the eyes of consumers, Chinese famous brands should have better and better reputation and reputation.

In this survey, respondents generally reflected that the selection of famous brands should be guided by the market, strengthen the participation of consumers, establish a platform for evaluating consumers, and weaken official operations.

Sunshine

"Selection.

Many respondents suggested that they should protect and guide both the brand specification and the late monitoring provisions or policies, as well as the institutional improvement and improvement of the enterprises themselves.

Products should be revised regularly according to international standards, and detailed rules should be refined, such as clear definition of brand names, rationalization of content design and comprehensive organization of selection.